Special Report on
Ghettoizing Black Advertising
Ghettoizing Black Advertising - Trends
Latest Trending Story:
Within a business that depends entirely on an individual's association with representations of a group, there is bound to be material burdened with implicit and explicit stereotypes, generalizations and assumptions. Advertising, by its nature, looks to reach as many consumers as possible and present them with versions of their existence (or desired existence) in order to appeal to them. The results are imagined and somewhat empirically substantiated visual depictions of a group of people. However, the success of these depictions requires the intended audience to associate themselves with these portrayals and place ...
on earth, the African American consumer remains in an undervalued or more blatantly, an unappreciated position. When it comes to marketing to the Black consumer, companies still don’t get it. African Americans are forced to endure demeaning ads latent with stereotypical characters or the complete absence of Black people at all–there is often no middle ground. What is even more odd, is African American businesses from the downtown art gallery to major fashion brands who seemingly aren’t interested in consumers from their own communities. You’ve seen them, that hot ... Read More
SURVEY RESULTS FOR
GHETTOIZING BLACK ADVERTISING
John Black: Advertising Space
Promoting Black Business and Black Websites Online
- Arctic Monkeys new album: the live blog | Rebecca Nicholson ...
- ATLAH Worldwide Daily Webcast (Video) - Download free podcast ...