Special Report on
Google In-Game Advertising
Google In-Game Advertising - Trends
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thought the recession meant people were staying home to watch tv, think again - they're playing video games! According to numbers recently released by analyst groups, the gaming market is on the upswing, and will continue to grow through the next few years. This is all good for in game advertising, a relatively young and booming media niche which those in the know are keeping up on their radars. But first, the basics... Some Hard Gaming Stats For North America, the video game industry revenue as a whole (not including hardware sales) is projected to increase at a rate of 5.8% annually, through 2014. This is a higher ...
What would Google be without its innovative perspective? While everyone else is simply considering in-game advertising, Google is yet again one (or several) steps ahead. Sources close to the project reveal that Google has been working on an in-game advertising platform that will actually allow for the game’s characters to introduce the ads themselves. The company has supposedly been working on the idea since 2007. When asked about why they have yet to release it, the source stated: “I don’t know what’s taking them so long … They could move into this market very quickly, given ... Read More
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