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Special Report on

Google Mobile Advertising

google mobile advertising special research report Photo by sparxoo.com
The move comes after Google said last week that the FTC was seeking more information about its proposed 750-million-dollar acquisition of AdMob. Google aims to boost its sales of ads that appear in applications on mobile phones such as Apple Inc.’s [[AAPL]] iPhone. Last year, Google was forced to abandon a proposed advertising agreement with Yahoo! amid Justice Department anti-trust concerns. Earlier this year, Google was forced to revise its legal settlement with authors and publishers over its digital book-scanning project amid objections from the US Justice Department. In a joint statement Monday, the groups said both ...
REVIEWS AND OPINIONS
Google's Mobile Advertising Upper Hand: All About The Buzz ...
While Google’s newly introduced Buzz has been deemed a head-on competitor with Twitter and Facebook, I’m left wondering about ulterior motives- mainly how the search giant can leverage its new “social network” into subtly gaining a mobile advertising upper hand. In its demonstration of Buzz on Tuesday’s unveiling, Google showcased so-called conversation “balloons” appearing on a smartphone’s Google Maps screen.  This location-based “buzz” lets a user’s followers know where they are and what they’re doing at all times, integrated heavily with Google maps. ... market research, surveys and trends
MobileBeat 2010: Google's Omar Hamoui to speak on the next wave of ...
We are delighted to announce that Omar Hamoui, Google’s new vice president of mobile ads, will be sharing his views on the future of mobile advertising in a fireside chat at VentureBeat’s MobileBeat 2010 conference next month. The theme: “The Year of the Superphones.” Few in the industry are more qualified to sketch out their vision of the industry. As the founder of Admob, Hamoui has walked the walk. We at VentureBeat followed him as he led AdMob, amidst market uncertainty, to succeed with two big bets on how the industry will evolve: first, the emergence of platforms for open mobile, and second, the emergence of the ... market research, surveys and trends

SURVEY RESULTS FOR
GOOGLE MOBILE ADVERTISING

Sparxoo - Google: the Future of Mobile Advertising? | Branding ...
What made Google a multi-billion dollar company today will help the search giant pioneer the next revolution in mobile advertising: hyper-relevancy. Google AdWords enabled advertisers to target users with unprecedented precision. Google’s acquisition of mobile advertising platform, AdMob, signals the next evolution in advertising. Google will deliver advertising content consumers actually want — making it lucrative for all parties involved. Mobile adds a new layer of relevancy to target users with even greater accuracy: location. While Google’s mobile ad platform takes a backseat to Apple today, many experts ... industry trends, business articles and survey research
Post Tech - FTC approves Google merger with AdMob thanks to Apple ...
for the approval, as the agency cited the iPhone maker's entry into the mobile advertising market as evidence of competition in the industry. In a statement, the FTC said it gave approval “after thoroughly reviewing the deal and concluding that it is unlikely to harm competition in the emerging market for mobile advertising networks.” The agency said that combining Google’s mobile advertising network with competitor AdMob had “raised serious antitrust issues.” But Apple’s launch of its own competing mobile ad network led investigators to determine Google’s merger wouldn’t harm competition. Last December, Apple acquired ... industry trends, business articles and survey research
RELATED NEWS
Velti Trading Update -- Six Months Ended 30 June 2010
DUBLIN, Ireland, Jul 23, 2010 (GlobeNewswire via COMTEX) -- Velti plc ('Velti' or 'the Company'), a leading mobile marketing and advertising technology provider for brands, advertising agencies, mobile operators and media, announces the following trading update ahead of the publication of financial results for the six months ended 30 June 2010. Key performance drivers for the first half of 2010 Velti continues to experience increasing demand for its products and services from existing and new customers and expects to report total revenues in excess of $40 million for the first six months of 2010. The strong ... market trends, news research and surveys resources
Apple ads to target your iTunes history
Apple is using the immense amount of data that it has collected from its 150 million iTunes accounts to help its iAd advertisers target their pitches to users of iOS 4 devices. "Apple knows what you've downloaded, how much time you spend interacting with applications and knows even what you've downloaded, don't like and deleted,” iCrossing head mobile marketeer Rachel Pasqua is reported to have said on Apple's iAd data leveraging here . Demographic data is pure gold to advertisers attempting to target their offerings to receptive audiences. If you, for example, have downloaded a Dora the Explorer game, ... market trends, news research and surveys resources

INFORMATION RESOURCES

PR Log - HTC and Motorola Lead Android Mobile Market
Jul 5, 2010 ... Recently, Google's mobile advertising company AdMob released a new mobile market monthly report, which shows that HTC and Motorola are ... technology research, surveys study and trend statistics
FTC Closes its Investigation of Google AdMob Deal
The Federal Trade Commission has closed its investigation of Google’s proposed acquisition of mobile advertising network company AdMob after thoroughly reviewing the deal and concluding that it is unlikely to harm competition in the emerging market for mobile advertising networks. In a statement issued today, the Commission said that although the combination of the two leading mobile advertising networks raised serious antitrust issues, the agency’s concerns ultimately were overshadowed by recent developments in the market, most notably a move by Apple Computer Inc. – the maker of the iPhone – to launch ... technology research, surveys study and trend statistics
Going Mobile: How iAd and AdMob Move Apple vs. Google to a New ...
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REAL TIME
GOOGLE MOBILE ADVERTISING
  1. profile image resellerproduct Google: The Future Of Mobile Advertising? http://ff.im/-ogBKV
  2. profile image alexonfire85 RT @mobilestorm: GoMo News: The best mobile advertising and marketing news: iPhone, Google and Geo-Targeting: http://bit.ly/drOBSv
  3. profile image NetSparsh CheckOut @NetSparsh: Could Apple Actually Beat Google in Mobile Advertising? - Could Apple Actually Beat... http://tinyurl.com/ygga57x
QUESTIONS AND ANSWERS
Advertising : Overview - Google Mobile Help
Google Answers: Companies that pay you to put their advertising on ...
Back in the Dot Com heyday, there seemed to be companies that would pay you to post THEIR advertising on YOUR car. I heard this called "car skins": They were vinyl overlays that would stick to your car, advertising the company or its products. There seemed to be both brokers that handled many companies, and individual companies that would contract with you directly. I'm looking for the top 10 (if there are that many) brokers and/or companies that provide this service, preferably for people and cars residing in the SF Bay Area. (A broker that only provides this service in, say, Pennsylvania, doesn't ...