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HTML 5 isn’t even a solid set of standards and yet, we’ve now already got an ad network for it thanks to MeFeedia who have already launched HTML5 Video as part of their All Player video ad solution. On top of that mDialog also introduced HTML 5 and Adaptive video streaming for their service now and offer far more than just pre-roll ads. MeFeedia’s latest version of their All Player platform now gives advertisers the ability to hit almost every connected device. The platform offers HTML 5 video tags with Flash fallback to still support the browsers that haven’t quite got HTML 5 implemented yet. That means ...
It caught my eye because my article is the first in a series describing the little-known secrets and best practices for advertising on Google AdWords’ Content Network using non-text ads – i.e. static and animated banners and video. These media types are scary to many advertisers because they seem to be so far outside their “text ad comfort zone.” But as I’ve explained in past columns, advertisers can’t afford to ignore the opportunity to advertise “there” – one Google insider told me new sites are joining the network at the dizzying ... Read More
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