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Special Report on

Great Advertising, Clever Ads

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Simplicity is what I love most in advertising (print ads only) this ad for Home Centre has been done so many times in other ad campaigns, yet I still consider it great work. It is simple and effective advertising. Great ads come from great ideas and this idea keeps repeating itself. Madison Avenue thinks a tasty approach will give new life to Welch's grape juice. Welch's is taking out full-page print ads in People magazine this month that give readers a chance to sample its grape juice by licking the ad. The front of the advertisement shows a huge bottle of the juice, while the back has a strip that peels up and off, ...
the A&P sold more goods than any other company in the world and had close to 16,000 stores in the USA. George Huntington Hartford was the grandfather of the famous Huntington Hartford who developed Paradise Island in the Bahamas , founded the Gallery of Modern Art at 2 Columbus Circle, and was famous as one of the world's richest men in the 1960s. Hartford died on August 29, 1917, aged 84, and was interred at Rosedale Cemetery , in Orange, New Jersey . Hartford’s estate was worth $125 million dollars. Business went on as usual after his death; the press respected that he was a private man, and there were very few ...
Starbucks, Lexus and Budweiser First to Advertise on Pandora iPad ...
Pandora announced today that Starbucks, Lexus, and Budweiser are the first brands on the new Pandora iPad advertising platform. Each campaign features attributes that fully make the most of one or more of the rich video, audio and interactive capabilities of the iPad. Pandora's unique advertising solutions draw from its multi-platform presence – now including the iPad – and ability to hyper-target consumers by gender, age, location, the type of music they like, and time of day. Advertisers on Pandora can stream video, audio, direct response or experiential creative to a specific set of consumers anytime, ... market research, surveys and trends
How to Create Banner Advertising That Clicks | Host Earth
Just imagine – almost 30 billion US dollars were splurged on online shopping in the US during the last holiday season alone. The sales figures are rising as more and more people worldwide flock to the web. They’re not just to surfing idly, mind you, but keeping an eye out for interesting buys. And judging from the huge online turnover last year, they sure have money in their hands. Helping drive online business are banner ads which-hold your breath-generate up to 85% of all paid net traffic! Yes, online advertising is alive and well, and very profitable indeed. And crafting them well allows you to hit your mark and ... market research, surveys and trends


February 2009 | Great Advertising, Clever Ads
New Audi Q5 commercial titled Nightmare is one of two advertising campaigns for the Audi Q5 Identity Theft series. Typical Audi and ad agency Venables Bell + Partners fashion this spot is entertaining, have to love the shot at Lexus. Audi Q5 powered by Quattro commercial "Nightmare," if anyone has the music credits please share. Client: Audi Agency: Venables Bell + Partners Creative: Paul Venables, Erich Pfeifer, Alex Russel, Crystal English Agency Producer: Mandi Holdorf Production Company: Smuggler Director: Guard Brothers Director of Photography: Max Malkin Producer: Jeff Miller, Ari Davis Editorial Company: Final Cut industry trends, business articles and survey research
Marketing Madness: October 2008
Microsoft added that additional spots will also be created using user-generated content from the site, i.e. if you want your 3 seconds of fame- go for it! I have added a couple of the ads below, although to tell you the truth, they don't appeal to me anymore. Borriing. I heard about in-tunnel advertising some time ago and was really interested in knowing more about it. Well, The New York Times recently reported that Canadian company, SideTrack Technology, plans to introduce this form of advertising to New York subways by 2009. SideTrack has already installed the system in the Los Angeles and London subways this year. ... industry trends, business articles and survey research
Apple's heart-breaking ad campaign
"Hey, (Mr. Elmer-DeWitt), try reporting on the fact that Consumer Reports isn't recommending the iPhone 4"-John, Charlotte, NC @John, Mr. Elmer-DeWitt posted an article on the consumer report story at 12:33 pm. You didn't post your erroneous and rude remarks until over six and a half hours later at 7:12 pm. I doubt you're man enough to do this, but you owe Mr. Elmer-DeWitt an apology. "@Falkirk - Your first post was spot ... market trends, news research and surveys resources
10 Online Ways to Advertise for Jobs Without Recruitment Agencies
– rather than just writing up a standard we are recruiting post, I thought I’d share the process of how to advertise for jobs online. This is quite worryingly from Oxford – image credit Flickr As a disclaimer, I have nothing in particular against recruitment agencies it’s just good to know the alternatives available – and of course everyone likes to know how to do things on the cheap! Twitter - If you have a following for your company or personal brand on Twitter, it makes sense to reach out to these contacts in order to help find potential candidates. In 2008 PubCon spent $75,000 marketing the ... market trends, news research and surveys resources


All Inclusive Cuba
Great Advertising, Clever Ads. Creative Advertising through the eyes of an armchair Ad fan. Stella Artois "Doves" Commercial Originally ... technology research, surveys study and trend statistics
Market and Price
At this very moment, there must be at least nine other companies competing for your customers. Some are in your line of business, while others may be in an entirely different industry. All are trying to convince your customers to buy their goods or services instead of yours. How can you win sales in this competitive environment? One way is with advertising. To understand how advertising works and how to obtain the best results, begin by refreshing your knowledge of the marketing basics. Take another look at the marketing texts on your bookshelf, library, or bookstore - standards such as the Guerrilla Marketing series and others ... technology research, surveys study and trend statistics
HANDOUT: The Language of Advertising Claims
In the essay that follows, Jeffrey Schrank gives a list of the techniques advertisers employ to make claims for their products. Written by a teacher, this selection should serve as a tool: its classification of advertisers' promises and claims can be used to analyze and evaluate the fairness of the language in many ads. As you read it, consider additional ad claims that fit within each of Schrank's categories. Students, and many teachers, are notorious believers in their immunity to advertising. These naive inhabitants of consumerland believe that advertising is childish, dumb, a bunch of lies, and influences only ...
  1. profile image lindaboerman Bringing Products to Life with Clever Ads - great examples! #advertising #marketing
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        Find Customers With These  Marketing, Sales and Advertising Strategies   12 Point Checklist for Successful Negotiations Do sales negotiations make you nervous? Put yourself at ease and increase the likelihood of a successful outcome with this negotiation checklist. Does Volume Make Up for Low Price? When customers ask you for a discount in exchange for their promise of a large purchase, or multiple future purchases, it's hard not to give in. After all, you'll make up for the lower price by selling more of your product and gaining a good ...
Ads where a word is worth 1000 pictures | Ask MetaFilter
I'm currently working on a project that involves championing the text component of advertising: finding ads where the text is front and centre as opposed to the visual, and language is used intelligently and playfully to sell an idea or concept. I've got a few things lined up, from local businesses to national campaigns, but I'd like to see more ads, most likely print/billboard ads (but TV/Web is also a possibility) where the written word (i.e. visually present, a clever script read with no words on-screen won't cut it) is the star, and does its job remarkably well. Ideas? Communication Arts is a good place ...