Special Report on
Imaging in advertising
Imaging in advertising - Trends
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By 2016, the portion of dental imaging systems that are digital is expected to nearly double from 2009. (DTI/Photo provided by iData Research) The rapid emergence of digital technology for capturing intraoral X-ray images is a global trend and is driving growth in the overall dental imaging market. This trend is dramatically different across regions, particularly the United States and Europe. The United States is undergoing a rapid adoption of digital technology although the majority of dental practices still use analog film. In addition, France has seen some of the highest adoption rates of digital sensors, while Germany has ...
The dominance of advertising in everyday life carries potent cultural meaning. In today’s "image based culture," advertising spreads images that shape what people believe and how they live their lives. While scholarship on visual images has advanced our understanding of the role of advertising in society (for example, in revealing how images of extremely thin female models and athletic heroes affect ideals and aspirations), images circulated through language codes—or "verbal images"—in advertising have received less attention. A new book, "Imaging ... Read More
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