Special Report on
In-Game Advertising Measurement Guidelines
In-Game Advertising Measurement Guidelines - Trends
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JJ Richards, general manager of Massive, the in-game ad network Microsoft purchased in 2006 for an amount estimated to be between $200m and $400m, has a message for anyone who believes that in-game advertising must have been overhyped due to steep layoffs in his unit and rumors that Microsoft has been shopping it to potential buyers. That message is: in-game advertising is doing great thank you very much. In a post on the Microsoft Advertising Blog, Richards states " I want to set the record straight by divulging five basic facts about in-game advertising ". The ' facts ' Richards presents are: In-game ...
Online gaming experiences are an increasingly important leisure activity for consumers of all ages, and marketers and game publishers have grappled with the best way to measure the time users spend playing those games. To bring clarity to the process of buying and selling in-game advertising and to establish a standard methodology for counting impressions , t he Interactive Advertising Bureau (IAB) today released, after a 30-day public comment period, final In-Game Advertising Measurement Guidelines. The announcement was made at the IAB’s fifth annual MIXX Conference and Expo in New ... Read More
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