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Special Report on

Infomercials Benefit Prescription Drug Advertising

infomercials benefit prescription drug advertising special research report Photo by rehab-international.org
Additional laws apply to ads for specialized products like consumer leases, credit, 900 telephone numbers, and products sold through mail order or telephone sales. And every state has consumer protection laws that govern ads running in that state. According to the FTC's Deception Policy Statement , an ad is deceptive if it contains a statement - or omits information - that: According to the Federal Trade Commission Act and the FTC's Unfairness Policy Statement , an ad or business practice is unfair if: A typical inquiry follows these steps: The FTC looks at the ad from the point of view of the "reasonable ...
He is best known for a number of controversial television infomercials promoting his products, and for several books including Natural Cures "They" Don't Want You to Know About ; according to Trudeau, the US Food and Drug Administration and pharmaceutical companies are more interested in profits than cures. In 2005, he founded the International Pool Tour . Trudeau has been embroiled in a number of civil suits and was convicted in misdemeanor and felony criminal cases. He was convicted of larceny and credit card fraud in the early 1990s, and in 1998 paid a $500,000 fine for making false or misleading claims in his ...
REVIEWS AND OPINIONS
# 78 Chokehold on America's Health Care A Book Review
A journey on the edge of realty.All content posted on this site is commentary or opinion and is protected under Free Speech.The information on this site is provided for educational and entertainment purposes only. It is not intended as a substitute for professional advice of any kind. The Talker assumes no responsibility for the use or misuse of this material.All trademarks, registered trademarks mentioned on this site are the property of their respective owners. The drug industry’s chokehold on America’s health care By Joanne Laurier3 January 2005 Use this version to print Send this link by email Email the author ... market research, surveys and trends
Direct-to-Consumer (DTC) Advertising:Historical Timeline and ...
I was chatting with a fellow medical writing colleague the other day and the topic of direct-to-consumer (DTC) advertising came up. I suggested that DTC advertising is largely ineffectual but my colleague suggested otherwise. To prove his point, he sent me a fascinating article entitled “Direct-to-Consumer Advertising: An Attitude Survey of Psychiatric Physicians ( Bhanji et al. Primary Psychiatry. 2008; 15(11):67-71) . The conclusion of the paper was somewhat surprising (to me anyway): ......pilot survey of psychiatrists revealed that DTC advertising has the potential to improve awareness of medical conditions ... market research, surveys and trends

SURVEY RESULTS FOR
INFOMERCIALS BENEFIT PRESCRIPTION DRUG ADVERTISING

The drug industry's chokehold on America's health care
Major pharmaceutical companies have been hit recently by an array of scandals regarding the safety of certain “ blockbuster” drugs. Merck’s Vioxx, a leading arthritis and pain medication was withdrawn from the market after it was shown to have caused thousands of heart attacks and an estimated 55,000 deaths. Its leading competitor, Celebrex, manufactured by Pfizer, faces similar difficulties. Other drugs, including over-the-counter remedies, are also being scrutinized for severe, unwanted side-effects. On December 18 the Detroit Free Press released its own analysis concluding that many thousands of Americans are getting sick and ... industry trends, business articles and survey research
Weight-Loss Drugs: Hoopla and Hype - New York Times
Do these promises sound too good to be true? Well, they are. They are among hundreds of advertising claims and testimonials touted by sellers of over-the-counter weight-loss remedies. They appear in leading magazines and newspapers, on television infomercials and the Web. And millions of people succumb to the pie-in-the-sky promises every day, throwing away good money and, sometimes, their good health along with it. More than $1.3 billion a year is spent on dietary supplements for weight loss, most of which have had little or no scientifically acceptable testing for effectiveness and safety, especially when used for months. More ... industry trends, business articles and survey research
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John McCain, JD Hayworth also battling own pasts
John McCain launched his bid for a fifth Senate term as one of the best-known politicians in Arizona history. Having just topped the Republican presidential ticket two years ago, McCain is a household name not just in his home state but across the country. His main primary rival, J.D. Hayworth, also is familiar to Arizonans, though not nearly on the same scale as McCain. But Hayworth has been in the public eye for more than 20 years as a TV sportscaster, a six-term congressman and, more recently, a radio talk-show host. Arizona GOP Senate hopefuls debate While such name-recognition is the envy of most political candidates - the ... market trends, news research and surveys resources

INFORMATION RESOURCES

Deception in Weight-Loss Advertising Workshop: Seizing ...
Jul 28, 2003 ... According to Dr. Stern, even with XenicalTM, a prescription drug .... producing the claimed benefit.126 Dr. Wadden summarized this part of the discussion: ..... its guidelines and bringing offending infomercials to the ... technology research, surveys study and trend statistics
Direct-to-Consumer Promotion, V960001
The Food and Drug Administration (FDA) has requested comments regarding the promotion of prescription drug products directly to consumers (DTC) through print, broadcast, and other media. Among other things, the agency announced that it “is particularly interested in exploring whether, and, if so, how, the agency’s current regulatory approach should be modified.(1) The staffs of the Bureau of Consumer Protection and the Bureau of Economics of the Federal Trade Commission (FTC) offer the following comments to assist the FDA in its deliberations,(2) based on our experience in analyzing the effects of information in ... technology research, surveys study and trend statistics
Regulation of television advertising
(including the direct benefit to viewers). Restricting advertising of par- ..... Infomercials may constitute an example of negative η insofar ..... themes along with the particular case of prescription drug advertising to con- sumers. ...
REAL TIME
INFOMERCIALS BENEFIT PRESCRIPTION DRUG ADVERTISING
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Hello, could anyone possibly translate this for me? ΔΕΝΓΑΜΙΕΣΑΙ NA ΑΣΠΡΙΣΕΙΣ hope it's transcribed right, sorry if it's offensive. And could you suggest a good reply? (to flatmate) Ta! My dogs destroyed the house while I was shopping, how long do I have for damage control? Football filter of all things. I live in a semi-rural area and am incredibly frustrated with my area's landline phone provider. The provider has a monopoly in the area and delays fixing constant faults for many weeks. I want to go completely Skype, wireless and mobile. What are my options? My hotmail acct has been hacked/cracked and is being ...
new link trend that is worrying
You can put some code server side that inserts some links randomly on your site pages. 1000's of others do the same and your link appears at random on other peoples sites. Yahoo and msn pick the links up within a few days and then come the serps. Really good because no reciprocals, 1000's of participants and kicks ass rankings with no effort. The only problem is that there you do not know where your links are going to appear and as the popularity increases so will the crap. The point is not to get away with it. Because it isn't doing anything wrong. Otherwise, perhaps we should punish everyone with advertising on ...