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Informative Advertising Gets Attention
Informative Advertising Gets Attention - Trends
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How far should Google go when it comes to profiting from the massive amounts of personal data they posses? That’s the question that is discussed in a confidential (not anymore) “vision statement” that was put together in 2008 by Aitan Weinberg, who is now a senior product manager. The Wall Street Journal got their hands on the document and they say that it is a blueprint for turning Google into the biggest clearninghouse for what most would consider to be private data. “Google is pushing into uncharted privacy territory for the company. Until recently, it refrained from aggressively cashing in on its own data about ...
Fred Wilson has been updating the world about his venture in Facebook advertising over the past week. Today, Fred posted and updated screenshot of his ad campaign’s performance and it doesn’t appear to be too stellar. For one of his campaigns, out of 10,080 impressions there were only 8 clicks. The average cost-per-click for Fred was $0.08 and the average CPM was $0.06. This is a less than stellar performance. This is nothing new though. Facebook has continuously produced less than stellar results for advertisers. With historically high CPMs and historically low click-thrus, ... Read More
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INFORMATIVE ADVERTISING GETS ATTENTION
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