Special Report on
Interacting With Advertising
Interacting With Advertising - Trends
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that Facebook would generate $1 billion in revenue in 2010, a substantial increase from the $550 million TBI estimated Facebook would earn this year. Today, eMarketer released my latest forecast for social network ad spending. I estimate that marketers will spend $435 million worldwide on Facebook in 2009 and $605 million next year, a 39% increase. My figures include only paid advertising (such as Facebook’s Engagement Ads, search and self-serve ads) and don’t include any other form of revenue, such as the money Facebook makes when a member purchases a virtual gift item. Overall, I expect marketers to spend $2.2 ...
There’s a famous saying (attributed to John Wanamaker, the retailing pioneer): “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” And while that’s still true, we propose this corollary: Half our encounters with advertising are dripping with evil; the trouble is, we don’t know which half. Our culture at large, and interaction-focused professions specifically, seem to be enthralled by advertising. Our reactions range from bemused tolerance - an eye-rolling “What will they come up with next?” - to giddy ... Read More
SURVEY RESULTS FOR
INTERACTING WITH ADVERTISING
- solixir Part of the fun of this job is interacting with extremely creative folks. Whether it is web design, advertising, or PR.
Bill Hicks on Marketing
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