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Special Report on

Interactive Marketing and Advertising Awards

interactive marketing and advertising awards special research report Photo by www.ogilvy.co.uk
I still maintain that very few people in advertising agencies really understand what clever digital agencies can do for their clients. And I had this further drummed into me last week as one of the judges of the NMA and Marketing Week's Interactive Marketing and Advertising Awards . So I thought I’d jot down some observations on the work from the perspective of a planner from an above the line tradition trying to understand what is going on. Here are five bite sized observations: 1) The technological prowess on display is astonishing. Not only that, but the tenacity and resourcefulness of the agencies in delivering formerly ...
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REVIEWS AND OPINIONS
calling time on digital's cult of accountability
And a very splendid awards scheme it is too, with this year’s kings of the digital castle crowned in some style last month. I get invited to fill the ‘enthusiasm-over-experience’ role of digital-curious advertising outsider. This usually involves gobbing off in a cavalier fashion and then being slapped down by people that actually know what they are talking about. However, there is one territory on which I feel on more solid ground, and that is campaign accountability. And in particular the ludicrous way in which the digital community generally sets about proving effectiveness, a not inconsiderable criteria, both in judging ... market research, surveys and trends
Search Insider: Paris Hilton Is Hot: Using The Immediacy Of Paid ...
Hotness has definitely been hot in terms of search volume over the last few weeks. Search volumes for the term "Pairs Hilton" have been consistent, but on Aug. 5 the term began to spike, peaking with a five-fold increase over the average volume on Aug. 8. All is revealed in the graph below from Google's Insights for Search tool. What happened? A new boyfriend? Another DUI? The spike was actually a result of Paris' comedic acting skills, which came in the form of her excellent presidential campaign ad . The campaign video, which broke exclusively on Funny or Die about two weeks ago, is Paris' response to ... market research, surveys and trends

SURVEY RESULTS FOR
INTERACTIVE MARKETING AND ADVERTISING AWARDS

24/7 Real Media: — Press releases
After a remarkable resurgence in 2005, the online advertising industry is now looking forward to the trends and developments likely to have the greatest impact on the industry's growth and direction in 2006. Interactive marketing experts at 24/7 Real Media, Inc. (Nasdaq: TFSM), an interactive marketing and technology pioneer, today revealed their Top 10 online advertising and interactive marketing predictions for 2006 during Ad:Tech 2005 in New York. Among the most remarkable revelations, 24/7 Real Media's experts predict that search engine marketing, which helped boost the entire online advertising sector in 2005, ... industry trends, business articles and survey research
Adverblog - interactive marketing and other great advertising ideas
As a user, I must admit it, I found them annoying. Not as bad as pop-under, but disturbing most of the times. I'm reading and getting quite a lot of opinions on pop-ups in these days since I'm writing a column for an Italian portal on the topic. Someone predicts that pop-ups will disappear in one year time (exactly like e-mail marketing, see this post) and I agree with this opinion if I refer it to big portals, while I believe pop-ups will still be used by many small and medium size Web sites. Anyway thanks to a link on Marketing Profs I've also found an academic paper on pop-ups that investigates timing of pop-up ... industry trends, business articles and survey research
RELATED NEWS
People News from Epoch, NO6 and More
Epoch Films has signed acclaimed director Lee Daniels. Daniels directed "Precious," which received six Oscar nominations, including one for best director. He also produced "Monster's Ball," which made him the the first sole African-American producer of an Oscar-winning and -nominated film. Editing House NO6 has added editor James Duffy to its team. Duffy joins NO6 after working with Bikini Edit, and serving as partner at Mad River Post for eight years. He is currently directing and editing a short film for an upcoming Peter Farrelly sketch comedy anthology, which will also include segments from ... market trends, news research and surveys resources
Fleishman-Hillard Names Stephanie Marchesi to New Role of Managing Director ...
"There is no question today that our clients need a more integrated and global approach to managing their brands," said Dave Senay , Fleishman-Hillard's president and chief executive officer. " Stephanie Marchesi brings to our firm a wealth of experience in providing those integrated solutions in the consumer and healthcare arenas, as well as strong credentials in digital communications, issues and crisis management and corporate reputation. She is a true leader, and it will require strong leadership to bring together disciplines from inside FH and outside of FH to create perfectly tailored, high ROI ... market trends, news research and surveys resources

INFORMATION RESOURCES

2010 Strategic Marketing Award Winners 2010 Marketing and ...
Interactive Marketing: Miscellaneous Interactive Marketing. Over. 25000. Gold. NYU School of Continuing and Professional Studies. Bulletin Builder ... technology research, surveys study and trend statistics
Advertising & Integrated Marketing Solutions (AIMS)
easier to procure expert help in the advertising, marketing and related communications fields; because with the multiple award schedules, like ... technology research, surveys study and trend statistics
Our Team - Interactive Marketing Institute
Anne Schaeffer is an experienced direct marketing education professional - and practicing direct marketer. After earning her BA in secondary education and English, she joined the Direct Marketing Assocation (DMA) as part of the then fledgling Education department. Over the next 20 years, Schaeffer worked in the seminar, conference, marketing, membership, operations and councils areas. In every role, she was involved in delivering the best content, in the most appopriate format, for all direct marketing learners, be they junior or senior, consumer or business-to-business, small company or large, domestic or international. ...
REAL TIME
INTERACTIVE MARKETING AND ADVERTISING AWARDS
QUESTIONS AND ANSWERS
What does social media AUTHENTICITY mean to you in 140 characters ...
What does social media authenticity mean to you in 140 characters or less? If you need more than 140 characters go for it... but also provide a 140 character answer ;) A selection of answers will will be referenced in a report and study in support of the Social Media Relationship Age book I am co-authoring with Mari Smith @MariSmith, Nick Nanton @NickNanton, Pam Brossman @pambrossman & other international social media experts. Options for responding: 1. Here on LinkedIn 2. Tweet answer to @pammktgnut http://www.twitter.com/pammktgnut #smauth 3. Facebook: http://www.facebook.com/pammooremktgnut 4. eMail: share@fruitzoom.com ...
Online advertising agency razorfish is owned by what other company?
According to the Financial Times, Microsoft has hired Morgan Stanley to sell Razorfish, its digital agency, and French marketing company Publicis Groupe SA could be a potential bidder. Microsoft acquired the agency, formerly called Avenue A Razorfish, as part of its $6 billion takeover of aQuantive in 2007. Razorfish is said to be valued at 600 million dollars to 700 million dollars, and is one of the world's largest interactive advertising and marketing agencies, with clients such as McDonald's, Starwood Hotels & Resorts and Carnival Cruise Lines.  by esbetilin on Jun 29 2009 (12 ...