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Special Report on

Interactive Urinal Advertising

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Outdoor advertising can be a phenomenal way to draw attention to a brand, but if you want your billboard to attract potential customers, you’re going to have to do more than plunk down a standard high way ad. While billboards are large, often eye catching and generally placed in high traffic areas, their ubiquity generally leaves them overlooked. Aside from kids and bored passengers, most people don’t take notice of them, and even if they do, keep in mind most ads are only seen for a few seconds. So how do you get people to look twice? Here are some great examples, which in some cases push the definition of ‘billboard’:
a high-rise residential condominium, will also be built together with the shopping mall under the same developer, manager and owner, and is expected to be completed by late 2009. 2 Orchard Turn Developments Pte Ltd only have a 99-year leasehold with effect from 13 March 2006. 3 Located along the prime shopping district of Singapore , Orchard Road , The Orchard Residences will be the tallest building along the shopping district, standing at 218 metres. This residential building will have a total of 175 residential units from the ninth floor to the 54th floor once completed, four of which are penthouses . 3 During the first phase ...
Gumption: I Spy Eye Spy Advertising: Urinal Based Display ...
yesterday, and when I used the men's room after the meal, I discovered a set of small, currently inactive, display units above each urinal. The web site listed on the display unit, , is "currently under construction" and I can't find any other information out about the company on the web. The manager of the restaurant told me that the units were working for a while a few months ago, showing 15 - 30 second videos (primarily advertisements) in a 15 minute loop, with the content being downloaded via a [wired] Internet connection. I'm reminded of the EZ Show Network , which originally planned market research, surveys and trends
Outdoor Advertising in Bars
has confirmed that outdoor advertising and the internet are the only two major growing channels in the advertising industry, predominantly at the expense of advertising revenue in magazines and newspapers. The rise and rise in outdoor spend is mainly to thank to a few clever players, who have re-segmented audiences by life-style venues, offering impressive precision in targeting demos. It has further capitalized on its momentum by introducing one innovation after the other. Please find more information on outdoor advertising here. The Bar & Pub audience Central to UK society and lifestyles bars, pubs and clubs play a ... market research, surveys and trends

If the drop in temperature has made the grilled delicacies a thing of the past, then this DeLonghi Healthy Indoor Grill will bring the grilling season again! The all-weather grill cooks with a combination of contact and radiant heat and it’s removable stainless steel drip tray allows excess fat to drip away, providing low-fat food and smoke-free indoor grilling. The indoor grill features double coated non-stick cast iron grill plate which releases foods easily and distributes heat evenly for consistent results. Adjustable thermostat ranges from high (455 degrees) to low (350 degrees) settings and the large cooking surface can ... industry trends, business articles and survey research Cell Phone Apps and Advertising
Apple garnered $US60 million ($73 million) worth of commitments for mobile ads to run in 2010's second half, from 17 blue-chip brands including Unilever, General Electric and Citigroup. ... Just like the iPhone app store, there will be a simple revenue split. Developers will keep 60% of revenues, however, rather than the 70% they are awarded for iPhone apps. In return, Apple will host and deliver all of the iAds. Read full article . The war of words between Google and Apple over mobile ads sharpened on Wednesday, writes New York Times Bits Blog . AdMob, the mobile advertising start-up that Google recently acquired, said ... industry trends, business articles and survey research


Case Studies on Marketing New Vistas - Vol.I - Casebook
Changes in the Global Advertising Industry: From Mass Market .... pages, interactive urinal communicator, T-shirts, searchlights, brochures and handouts ... technology research, surveys study and trend statistics
The explosive growth of the internet has
geting youth on the internet with cartoons and interactive games, tobacco company sites had limited .... advertising of specific brands. Even if the tobacco companies ..... a provocative digital postcard with a urinal that reads “YOUR ... technology research, surveys study and trend statistics
Topics in Social Psychology: Persuasion (CROW)
a collection of WWII propaganda from the National Library of Scotland -- it makes a distinction between and presents examples of "black propaganda" (intended to demoralize the enemy) and "white propaganda" (intended to inform and boost morale of the homefront). [added 12/26/06] "Propaganda tactics and Fahrenheit 9/11" - essay by Kelton Rhoads on his "Working Psychology" site -- He also wrote a follow-up essay entitled "Backdraft 9/11: A backlash against Michael Moore on election day?" [added 6/20/05] "To protect ...
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Google Answers: Contact name and e-mail for Reuters News Service ...
Need name and e-mail address for a Reuters and WSJ journalist to whom I can send Press Kit with samples of new Advertising Vehicle "An Interactive Talking Urinal Screen." Request for Question Clarification by omnivorous-ga on 01 May 2004 15:54 PDT Snugharbor -- Both Reuters and the Wall Street Journal have bureaus everywhere (and the Journal has several regional and international editions). Two suggestions: material should be sent to and PERSONAL contact be made with a reporter nearest your headquarters or base of operations. Second, you may want to consider using the PR Newswire or Business Wire for general release, ...
What's the difference between 'viral marketing' and 'guerilla ...
Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can often be word-of-mouth delivered and enhanced online; it can harness the network effect of the Internet and can be very useful in reaching a large number of people rapidly. Some of the first recorded offline/online viral campaigns were developed by Tim Nolan of fame circa 1996. By placing abstract pairings of catch-phrases, quotes, song lyrics and image mashups, ...