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Special Report on

Interactive Video Advertising

interactive video advertising special research report Photo by images.macrumors.com
VideoClix provides an unparalleled platform for you to distribute and monetize your videos while entertaining your audience. Maximize engagement, increase retention and measure performance with the most comprehensive metrics reporting package on the market. Upload Your Video Objects are Auto-Tracked Link Objects to Advertisers All objects (people, places, products) are clickable Audiences can shop, play and learn while watching video Clickable video increases site traffic, viewer retention and conversions Detailed metrics capture exact viewer behavior (views, rollovers, clicks, conversions, demographic and more…) Multiple ...
REVIEWS AND OPINIONS
Online Strategies Magazine » Lee Enterprises Selects Jivox to ...
Nation’s leading local media company licenses the Jivox platform to offer interactive online video advertising solutions to its advertisers. San Mateo, CA (PRWEB) July 20, 2010 Jivox, the leading provider of interactive online video advertising technology, today announced that Lee Enterprises, Incorporated has licensed its leading Online Video Advertising Platform to offer interactive video advertising solutions to its advertisers. Lee Enterprises, the nation’s leading provider of local news, information and advertising operating 49 daily newspapers and 300 specialty publications in 23 states, is using the Jivox ... market research, surveys and trends
Video Advertising: Flaunt yourself More
Advertising plays an important role in reaching out to end users. It is the best medium to make potential customers aware of a service specialty. Without using effective marketing, companies cannot reach out to its potential users. It is an effective way to create awareness about the company’s business nature and serviceability of a product. Companies are accepting to various methods of advertising to effectuate better propagation of ideas these days. Video Advertising, accommodating visual depiction of ideas is growingly becoming a popular choice amongst all. Most companies are creating a larger customer base through the ... market research, surveys and trends

SURVEY RESULTS FOR
INTERACTIVE VIDEO ADVERTISING

Southwest Airlines' Ding Widget Racks Up 150 Million In Ticket ...
For Southwest Airlines, Ding translates to ka-ching. Ding is a widget that alerts its users to discounted airline fares. Only two and one-half years old, Ding is one of the oldest widgets out there. But in its short life, it has helped Southwest rack up 150 million dollars of ticket sales. Equally impressive, 45 percent of the flyers who have booked a flight featured on Ding come back for more. Not everyone's adding widgets just to keep up with the Joneses -- they're popular because they work. For the complete article, click here. Adweek: August 20, 2007 By Joan Voight Southwest Keeps Fans From Straying In its ... industry trends, business articles and survey research
Web-based Video Advertising Is Red Hot - iMediaConnection.com
Eager to learn the keys to success for converting TV viewers into Web-based video viewers, marketing executives packed like sardines into the AD:TECH San Francisco Conference session focused on leveraging interactive broadcast and broadband in today�s complicated media environment. TV advertising has indeed provided reach and emotion, but interactive video advertising promises those two benefits plus another: metrics. All forms of Web-based video advertising, such as streaming, embedded, viral video distribution, desktop push and long-form video, are murdering the traditional 30-second spot and demanding that �time-spent� become ... industry trends, business articles and survey research
RELATED NEWS
Lee Enterprises Selects Jivox to Power its Interactive Online Video ...
Jivox (http://www.jivox.com), the leading provider of interactive online video advertising technology, today announced that Lee Enterprises (http://www.lee.net), Incorporated has licensed its leading Online Video Advertising Platform to offer interactive video advertising solutions to its advertisers. Lee Enterprises, the nation's leading provider of local news, information and advertising operating 49 daily newspapers and 300 specialty publications in 23 states, is using the Jivox interactive online video advertising platform to allow its advertisers to place highly engaging video ads on its web properties. Using Jivox, ... market trends, news research and surveys resources
First Stand Alone Video Advertising Network to Deliver Social Media Results ...
)--TwitVid, the leading social video platform, today announced SocialAds, the first and only stand-alone video advertising network to deliver quantifiable social media results, including Twitter followers and retweets. SocialAds is uniquely designed to help advertisers increase sales by strengthening their social media presence, offering a direct way to gain more targeted followers and retweets, and ultimately to help them generate income based on social network activity. SocialAds will debut on www.twitvid.com and be available to other video publishers, as well. ... market trends, news research and surveys resources

INFORMATION RESOURCES

Digital Video In-Stream Ad Format Guidelines and Best Practices
comprehensive set of guidelines, measurement, and creative options for interactive video advertising. The committee works to educate marketers and agencies ... technology research, surveys study and trend statistics
0523158 Take-Two Interactive and Rockstar Complaint
Respondents design, manufacture, advertise, offer to sell, sell, and distribute interactive entertainment software, commonly known as video games, ... technology research, surveys study and trend statistics
8th European Conference on Interactive TV and Video Information
8th European Conference on Interactive TV and Video EuroITV2010 - "web.sharing.tv.content" June 9th-11th, Tampere, Finland, http://www.euroitv2010.org/ Call for Papers, Targeted Workshops, Workshops, Tutorials, and Industrial Exhibitions New in EuroITV: - 4 tracks: interactive content & arts, HCI, technology, and media studies - video and TV in the age of Web 3.0. - EuroITV competition grand challenge - targeted and themed workshops - email list: on https://listmail.tut.fi/mailman/listinfo/euroitv2010 - proceedings published within the ACM Digital Library and special issues - first deadlines approaching! ...
REAL TIME
INTERACTIVE VIDEO ADVERTISING
  1. profile image HotFrogNews Lee Enterprises Selects Jivox to Power its Interactive Online Video ... http://bit.ly/bqFcNB
  2. profile image adtrend Lee Enterprises reports Q3 earnings growth: For example, in May we began rolling out interactive video advertising... http://bit.ly/9dgozD
  3. profile image amitanand26 Lee Enterprises Selects Jivox to Power its Interactive Online Video ...: ... ads to their marketing mix, and we're... http://bit.ly/c8jcvR
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QUESTIONS AND ANSWERS
Why are these new "Interactive Advertising" banner ads popping up ...
Suddenly, these banners are showing up on my screen that say "interactive advertising"...they are usually in the sidebars of different sites and they're video and LOUD. I find them annoying and intrusive, so I usually just shut down the site and go elsewhere or I mute my computer. I'd like to block these videos. They started showing up yesterday and have been NON STOP. Can someone let me know if it's possible to block these things? @ Dellta, it's actually showing up on this site (Yahoo Answers), in the sidebar, on the E Online TV Site...in fact, it's showing up everywhere I go. I ...
Google Answers: Interactive Advertising
I?m in need of understanding the whole process of interactive advertising and what players are involved. 1)What is the interactive advertising process? Beginning to end I would like a step by step process from a high Level Perspective. Which type of companies are involved in which phase. Provide me a list of 3 companies that do work in that related ?phase? 2)What are the main responsibility of companies like eyeblaster and pointroll? 3)Do companies like eyeblaster negotiate media rates? Or does an interactive agency negotiate the rate with say msnbc.com and they just call upon eyeblast to server the ads? 4)How ...