Special Report on
International Ad Exchange
International Ad Exchange - Trends
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(Reuters) - Some of the world's top advertising and marketing chiefs will meet in Moscow this week to exchange ideas on the best ways for the $450 billion industry to capitalize on a still fragile economic recovery. Although the picture is mixed worldwide, the major economies of the United States and parts of Europe are returning to growth and with them the fortunes of ad agencies and media owners, which trail but closely mirror gross domestic product. The two-day conference of the International Advertising Association starting on Tuesday evening comes at a time of cautious optimism for the industry -- first-quarter results ...
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