Special Report on
IPhone Apps for Brand Engagement
IPhone Apps for Brand Engagement - Trends
Latest Trending Story:
The 2010 Australian Election is going to be an interesting one for social media analysis, because for the first time we will see to be able to see whether social sentiment is going to have an impact on how people vote. I started looking at this on Friday 16 July, the day before the election was called, and left the social media monitoring tool looking at the same keywords over the weekend which included the day of the election announcement. This analysis is from 1 to 18 July and includes mainstream media as well as strictly “social” media channels. Twitter has by far the largest volume of mentions for both parties. ...
(media agency and provider of cross-platform rich media advertising and analytics, respectively) worked together to develop and track the ad, and have since shared some campaign results. According to Mobile Marketer : “the goals of the campaign were to excite existing fans, intrigue the uninitiated, and garner the attention of the industry to boost awareness and drive tune-in.” To that end, HBO found: The campaign as a whole was successful—more than 5.1 million viewers tuned in to True Blood’s season three season premiere This represents a 38 percent increase over the previous ... Read More
SURVEY RESULTS FOR
IPHONE APPS FOR BRAND ENGAGEMENT
How do you see healthcare engagement in 2010?
Authors@Google: Bob Gilbreath