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Special Report on

IPhone Apps for Brand Engagement

iphone apps for brand engagement special research report Photo by images.tmcnet.com
Buzz Canuck: I love coming across new causes or movements that feel fresh or different, when we were introduced to F*ck cancer weeks ago, it got me excited, what's it all about? Yael Cohen: It started pretty simply. My mom got cancer and as she was going through treatment, we made up these shirts "F*ck Cancer". The reactions were unbelievable. She would walk around the block, and people were openly hugging and expressing support. What has developed here was very organic stretching from one personal experience to a global movement that gives patients the power to standup against cancer. BC: Now that it is up and running, ...
:ALIF) is a global, full-service mobile content and technology provider. Founded by CEO Eberhard Schoneburg, the company is headquartered in Los Angeles with offices in Hong Kong, Berlin and Japan. Currently, Artificial Life is primarily focused on developing iPhone games and applications. The company is notable for its games based on movie licenses such as SHOOTER - The Official Movie Game and PANDORUM as well as branded games such as BMW Sauber F1 Team Racing 09, BMW Z4 Experience, and Red Bull Air Race World Championship. In addition, Artificial Life ports adult-oriented, online flash games (Amateur Surgeon, Five Minutes to ...
REVIEWS AND OPINIONS
The Best Mobile Application for Radio on the Market – Mark Ramsey ...
 And if you thought a mobile application was one which simply streamed your station, wait until you get a load of this. As I have long argued, a mobile environment is as different from "over the air" as a movie is different from a book.  You can instantly see how this app transforms the nature of the radio experience to match it to a novel environment, all the while adding audience engagement and monetization opportunities for you, the radio station. For anybody who thought that streaming your station had to be monetized – and justified – strictly on the basis of the stream alone, think again. More info ... market research, surveys and trends
web internet marketing « businesscareers
We know, it’s summer in some parts of the world — you don’t want to stay indoors all day everyday. Well don’t worry, even if you missed some of Mashable’s social media resources while out frolicking we’ve got another great list of resources from the past week to get you all caught up. Below you’ll find our weekly power-guide to the best social media resources this side of the ‘Net. This edition includes a ton of business resources for the social-media-savvy entrepreneur and even some quirky facts (LOL used to mean “Little Old Lady”?). Whatever your passion, dig in and ... market research, surveys and trends

SURVEY RESULTS FOR
IPHONE APPS FOR BRAND ENGAGEMENT

Pontiac mobile campaign sees 32 percent engagement: Mobile ...
Pontiac's campaign promoting its G8 GXP sedan on Maxim's mobile properties saw 32 percent engagement from users, according to a JumpTap-sponsored Mobile Marketer webinar. The campaign resulted in a 12 percent increase in the number of unique visitors to Pontiac's mobile site. Twenty percent of Maxim mobile users downloaded a Pontiac wallpaper. "Maxim readers surpass 16 million domestically, and its readership's demographic profile overlaps nicely with Pontiac's target demographic for its sporty brand," said Konny Zsigo, president/CEO of WDA. "Pontiac is looking for males that are likely to ... industry trends, business articles and survey research
VideoEgg Extends Its Ad Network To the iPhone, Disses AdMob
is the latest ad network to extend its ads to the iPhone. The company is known for its video and social-app ads that entice people to click on them to open up a Flash window filled with videos, maps, or apps that let consumers learn more about a brand. VideoEgg only charges if a consumer engages with the ad . It is taking the same approach with the iPhone, offering ads that can appear as a small banner at the top of the screen for any given app. When you click on the ad, a video could play or something that looks like a mini Webpage could pop up with more information about the brand. Why switch to mobile now? ... industry trends, business articles and survey research
RELATED NEWS
Church in a Pocket: Mobile Apps for Religious Engagement
Much has been written recently about new cell phone applications targeting the religious community. Almost overnight there have appeared a series of iPhone and other downloadable smartphone apps which enable worshippers from every spiritual stripe to look up holy book verses, access meditation instructions, or receive prayer reminders on the fly. There is even an app for Muslims to locate the nearest restaurants serving permissible (Halal) foods. As cell phones become ubiquitous (owned by well over 80 percent of Americans and claiming 4 to 5 billion subscriptions globally), it's only natural that God go mobile too. Along ... market trends, news research and surveys resources
Automobile Magazine Launches New iPhone Application on the Zumobi Network
SEATTLE, WA--(Marketwire - July 21, 2010) -  Zumobi, the first premium mobile app network, and Source Interlink Media™ today announced the launch of the Automobile Magazine application for iPhone and iPod touch. Sponsored by Cadillac, the Automobile Magazine app brings the magazine's deep knowledge of the people, history, engineering, and general business of cars to the mobile platform. "Recently we gave our readers the ability to access some of our material on their phones through a mobile newsletter subscription," said Jean Jennings, president and editor-in-chief of Automobile Magazine . "But ... market trends, news research and surveys resources

INFORMATION RESOURCES

PowerPoint Presentation
Sep 25, 2009 ... iApplicate targets the more than 3000000 passionate iPhone consumers ... a week, iApplicate will tell you which apps to avoid, which are perfect for your ... measurability and driving maximum brand engagement -- all for ... technology research, surveys study and trend statistics
Community Engagement Strategy Draft - Community Engagement ...
media (for example, Iphone “apps”). • Highlight stories of ordinary people ... We also asked participants to react to several possible brand and “tag lines” ... technology research, surveys study and trend statistics
Doc Searls Weblog · Same old blog, brand new place
The bottom line: “At the end of the day, audiences have moved on and their expectations have changed. The next five years will see drastic changes in the way organizations engage with their audiences. It’s not a choice anymore. These are the ‘cluetrain’ years.” Yes, but what will change most is how ‘audiences’ engage with companies. For one thing, we’re not ‘audiences’ any more. And we’re not here for the show. We’ll have our own ways of engaging, and they won’t just be through “social media” that are privately owned and we don’t ...
REAL TIME
IPHONE APPS FOR BRAND ENGAGEMENT
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QUESTIONS AND ANSWERS
Where Social Media / Social Commerce tactics would you recommend ...
Facebook is the crucial tool for driving any targeted online media campaign. Through the use of market and current sales data, Apple can define the markets that have not been tapped yet and then specifically target ads to that group. For example, if research finds that boomers in North Dakota are not buying the iPad, then that group can be targeted on Facebook and then brought to a site that explains why the device is the ultimate internet connected device for them. No other tool allows such targeted advertising and definable, tracked ROI. posted 3 months ago Territory Manager at Caterpillar Inc see all my answers If I was Apple ...
July 2010 Archives | Ask MetaFilter
Please help me find a solution which will allow visitors to post, answer and flag as "best" questions in a similar style to AskMeFi on a Wordpress site. How do I gain more confidence in my physical abilities? I never learned the basic athletic skills kids learn, and then I grew up avoiding them, and now I'm ready to learn. How do I start? Why can't I geocode these specific addresses in ArcGIS 9.3? Specifically, I'm getting 0 matched addresses, and when I go to Interactive Rematch, the "Match" button is ghosted as soon as I click on a candidate, so I cannot manually match the addresses. I recently went to China ...