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Is Print Recruitment Advertising Dead?
Is Print Recruitment Advertising Dead? - Trends
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— assuming it can be sold at all — is there any likelihood that the print industry’s single largest revenue category will ever even come close to approaching the $6, $7, and $8 billion glory days of a decade ago? Not likely, say observers of the market ( here’s just one ) who have warned of the demise of the newspaper Help Wanted for years . The Conference Board, which once used the volume of employment ads in 51 of the nation’s newspapers as an index of labor health, discontinued its Help Wanted Advertising Index in July 2008. The Board explained the decision this way, “Because print ...
which one would think is a no brainer. Of course it is. You only need to look at the numbers. In the USA last year, the two biggest Job Boards “ took in more job posting revenue than did all of the nation’s 1,400 or so daily newspapers. ” This trend is reflected across the western world. As John’s article states “ The rapid decline in newspaper employment advertising coincides with recruiter sentiment that newspapers don’t provide the same value as online job boards, employee referral programs and, increasingly, social networks. ” While the topic is one that has been discussed for ... Read More
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