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Honestly, I’m tired of hearing this thing time and again that every time it pops up, I’m almost certain that this conversation is just a meaningless blabber. Every conference, every meetup people just love using that magical term – “ Social Media Engagement” ! In my honest opinion, they’re lying and here’s why ! Disagree ? Ask the dude, what he does to find out how much his brand/product/profile is engaged with the target audience. Its probably a long pause you’re going to get unless he knows his thing. But in case he knew, he wouldn’t have used the term ...
Advertising Reach and Frequency: Maximising Advertising Results Through Effective Frequency by Colin McDonald (NTC Business Books) How to Plan Advertising by Cooper (Ed) Introduction to Advertising Media: Research, Planning and Buying by Jim Surmanek How Advertising Works: A review of current thinking by Colin McDonald How Advertising Works: The Role of Research by Professor John Philip Jones Kellogg on Advertising and Media by Kotler and Calder Media Planning Workbook by William Goodrich and Jack Sissors Media Strategy and Planning Workbook: How to Create a Comprehensive Media Plan by ... Read More
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