Special Report on
Keyword-Targeted Advertising - Trends
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Be part of the growing number of businesses who are advertising online, and start profiting from the power of the Internet! The Internet has come a long way from the text-only newsgroup network it started as. Now, everywhere you look online, you see colorful ads, effective calls-to-action, and targeted search result advertising for businesses. Online advertising is one of the most targeted, measurable, and cost-effective ways to promote your business. Businesses that are not doing any sort of online advertising are missing out on a great opportunity. The Trend is Clear: online advertising spending is increasing steadily. A ...
Selecting keywords is one of the most important parts of creating a successful AdWords campaign. To pick the best keywords, use this five-step process: 1 ) expand 2) match 3) scrub 4) group 5) refine Step 1: Expand First, come up with as many relevant keywords as possible. What does the business sell? What are the advertiser’s goals? If it’s to sell purebred puppies, some good keywords might be ‘purebred puppies’ and ‘purebred dogs.’ Even better are keywords focused on specific breeds, like “poodle.” List all keywords that come to mind. ... Read More
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