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Special Report on

Local Online Advertising

local online advertising special research report Photo by th884.photobucket.com
There are now a range of local forecasts in the market, some more bullish and some more conservative. But all generally agree that locally targeted ads in search, display (including video), and classifieds are growing at rates faster than overall online ad growth. Recently Borrell Associates put out a new local forecast that offers very impressive local numbers. The company said that “local online advertising,” defined as search, “local banners,” and video (classifieds are also in there), would reach $12.6 billion in 2008, with “local search” contributing roughly $5 billion to that total. ...
attracted at least 1.575 billion visitors annually by 2008. The global network of Yahoo! websites receives 3.4 billion page views per day on average . Cite error: There are tags on this page, but the references will not show without a {{Reflist}} template or a tag; see the .
REVIEWS AND OPINIONS
World web network revolutionizes online advertising measurement ...
World Web Network (WWN) , a leading online international advertising sales agency, today introduces a ground-breaking technology that will change the way online-branding campaign effectiveness is measured. WWN’s new system, Brand Exposure Duration (BED), precisely monitors the visibility time of each banner on a Web page, enabling clients to evaluate the effectiveness of each ad and make changes to maximize viewing duration. This technology will not only help advertisers optimize their campaigns based on efficient ad placement, but will also help Web publishers sell ad space with proven statistics to back it up. read more Not ... market research, surveys and trends
motorboat urban Local Online Advertising
With this tougher economy, small business owners are searching for better ways to capture more customers, while still keeping marketing costs down. Local online advertising has made the internet an even greater marketing opportunity for small or mid sized businesses. Businesses and potential customers are searching for local services online. The internet has replaced the yellow pages, for a growing number of people searching locally. Local online advertising can be a cost effective way to get your business in front of consumers already looking for services or products like yours. It makes great business sense for your company to ... market research, surveys and trends

SURVEY RESULTS FOR
LOCAL ONLINE ADVERTISING

Local Online Ads Will Reach $12.6 Billion In 2008, Local Search ...
says that “local online advertising” is worth $8.5 billion today. That number consists of local search, “local banners,” and local video. Banners is the biggest spending category and video the smallest. But Borrell expects local search to grow substantially to become almost 50% of the total local online spend next year, which is projected to reach $12.6 billion. Local search is expected to grow from roughly $2.5 billion currently to $5 billion in 2008. Borrell expects local video to roughly triple from just over $400 million today to $1.27 million next year. Borrell says “The Big Three” ... industry trends, business articles and survey research
LOCAL ADVERTISING SPENDING HITS $2.9 BILLION - Performance Media ...
What a GREAT experience this has been! I've been let down in the past by other companies that promise to do what Performance Media Placement actually DOES! THANK YOU SO MUCH! Auslender Real Estate, February 18, 2010 Thank you Mrs. Auslender! We value your business. Please let everyone know that we do GUARANTEE 24/7, First Page Placement on Google. Please let us know if there is anything you need. Best Regards, PMP February 24, 2010 Read all comments eMarketer projects that local online advertising spending in the US will reach $2.9 billion in 2007, up 38% over last year's $2.1 billion, but still only 13.4% of the ... industry trends, business articles and survey research
RELATED NEWS
China Web Ads Are New Frontier
Dow Jones Reprints: This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com The world's largest advertising companies want to conquer a burgeoning territory: online-ad buying in China. Access thousands of business sources not available on the free web. Learn More Publicis Groupe SA and Interpublic Group of Cos., hoping to capitalize on projections for fast-paced growth in the country, are now planning to launch digital-ad buying units in China, ... market trends, news research and surveys resources
Chitika Local Ad Exchange Pulls Together Local's Powerhouses
/PRNewswire/ -- The untapped potential of local online advertising just got tapped.  Online ad network Chitika today revealed their newest property, LAX Local Advertising Exchange , which takes the fast-growing power of local advertising and applies it to the proven power of the ad exchange.  One of Chitika's cornerstone partners, online local pioneer Yellowbook, is among the first to take advantage of the opportunities presented by LAX. "We're always looking for unique opportunities to extend the reach of our more than half a million clients beyond the traditional distribution platforms," said Mike ... market trends, news research and surveys resources

INFORMATION RESOURCES

SPOT RUNNER EXTENDS LEADERSHIP IN LOCAL ADVERTISING BY ACQUIRING ...
Mar 4, 2008 ... The Weblistic team has been prominent in local online advertising since the late 1990s. They developed the original technology for ... technology research, surveys study and trend statistics
Advertising Sales Agents
Applicants who have sales experience and a college degree should have the best opportunities, but keen competition for jobs is expected during downturns in spending on advertising. Educational requirements vary; the ability to communicate effectively and persuasively is important for entry-level candidates. Performance-based pay, including bonuses and commissions, can make up a large portion of an advertising sales agent�s earnings. Pressure to meet monthly sales quotas can be stressful. Advertising sales agents —often referred to as account executives or advertising sales representatives —sell or solicit advertising ... technology research, surveys study and trend statistics
Five Ways Newspapers Can Improve Online Ads | Knight Digital Media ...
Anyone who has spoken to me about the current state of the news industry knows how much I'm against pay walls or charging micro-payments for news. It's a nice idea, but I just don't think it could ever work. And why do I think that? Because I don't know anyone (other than journalists) who would ever pay for online news. The way I see it, we can continue to live in this bubble of pretending that people care enough about newspapers to pay for them online, or become realists and deal with models that do work, but just aren't working good enough right now. First we must ask ourself one question; why ...
REAL TIME
LOCAL ONLINE ADVERTISING
  1. profile image mikeschleif What are the biggest challenges preventing small businesses from ...: Local online marketing has been dubbed "the ... http://bit.ly/dhNORq
  2. profile image wwday3 Published a new post: East London Properties: New houses & apartments prove popular http://tinyurl.com/32cfs3j
  3. profile image TFiori_PE Report: Small-business search spending surges: ... according to a new report from local online advertising company... http://bit.ly/97IejC
QUESTIONS AND ANSWERS
Local Search Advertising Spend Will Double
Local online advertising will enjoy another year of strong growth in 2007, increasing by 32 percent to $7.7 billion, according to a new report by research firm Borrell Associates Inc. Paid local search is expected to remain the fastest-growing ad category, nearly doubling to $1.8 billion and accounting for almost a quarter of local online ad spending. Local e-mail will climb by 54 percent to $233 million, while local banners and listings will increase 18.4 percent to $5.6 billion. [ publications.mediapost.com ...] From what I see here locally, I think this is spot on, and 2008 will be even stronger. Borrell gets his info from ...
Google Answers: Emerging Internet Business Opportunity?
Where are the emerging advertising business models online (Internet)? What coming trends do you think will be profitable from an advertising sales strategy? Local online search engine advertising? Information services? VOIP? If you had 5-million dollars and a team of talented web designers and database people and wanted to create a profitable online company of ANY kind, what would it be and why? Please support with supporting research. Hi! Thanks for the question. Based on a 2005 Gartner Study here is some of the most promising trends that you will want to keep an eye on. Gartner ...