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Organized alphabetically by company name, this work covers 500 campaigns, current and historical. It includes overview, historical context, target market, competition, market strategy, and further reading. SRDS Media Solutions [ About ] Includes information on circulation, advertising rates, newspapers, magazines, computer and community publications, radio and television, and other media. For sources not in database see: SRDS Media Solutions Pardee Reference - Marketing ...
NEW YORK, NY – September 21, 2009 – AOL today announced that IKEA will work with AOL Advertising to design and execute a display advertising campaign aimed at informing, inspiring and igniting customers to choose IKEA for their home furnishing purchases. Negotiated by IKEA's media agency of record, Mediaedge:cia (MEC), this campaign signifies a shift in the company's advertising approach to include major digital components moving forward. IKEA and MEC chose AOL because of the integration capabilities that AOL is able to provide. In a collaborative effort with MEC, ... Read More
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