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Looking At Food Advertising
Looking At Food Advertising - Trends
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where we looked gave a somewhat forecast of what we thought the trends would be. Some things we got right, others we didn’t. Certainly 2009 for most advertising companies is a year they’d rather put behind them. So looking forward into next year, we thought we should but together a list again, this time with our 2010 advertising trends we think will happen in 2010. Some are from foundations of things that we’ve seen in mid to late 2009, others are purely speculative. Any way we’d like to get your thoughts and comments on our 2010 Advertising Trends predictions. Because its 2010 we thought 10 would be a good number to start ...
Yesterday Ontario New Democrat Rosario Marchese introduced a private members bill that if passed would ban advertising of food and drinks to children under 13. Proponents of the bill (myself included) recognize that banning advertising to children is a good idea in and of itself given that studies have proven that children (especially children under the age of 6), are unable to discern the difference between truth and advertising, and that there's simply no need to enable Big Food to hoodwink our kids into thinking junk food is healthy. So who would be against this bill? Well Big ... Read More
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