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Marketing and Advertising Industry Today - Trends
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Still using the same marketing tactics you were using five years ago? Those won't work with today's shifting dem-ographics and preferences. The U.S. population is older, more multicultural, more time-pressed and more jaded toward overt sales pitches than ever before. And your marketing strategy should be built accordingly. So what's working? After consulting over a dozen experts in the field, we've uncovered the following hot trends in marketing. Market on the Move: According to the Mobile Marketing Association, by 2008, 89 percent of brands will use text and multimedia messaging to reach their audiences, ...
Senior journalists have pledged to set up an information hub, with all data and other information relating to children's issues. These journalists, associated with 'Media for Children' - a joint initiative of Media Nest and - have asked the UNICEF to use its converging power to bring together different agencies on this internet community. This centre will help scribes writing more in depth stories on development issues. "This should be a converging platform for governments, UNICEF, development agencies and media," said senior BBC journalist Ramdutt Tripathi, who ... Read More
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