Special Report on
Marketing and advertising to children
Marketing and advertising to children - Trends
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1.1 In April 2007, Ofcom began phasing in restrictions on the advertising of food and drink that is high in fat or salt or sugar (HFSS). Ofcom’s principal aim was ‘to reduce the exposure of children to HFSS advertising, as a means of reducing opportunities to persuade children to demand and consume HFSS products’ . Read more Latest Trending Story: Advertising ethics: emerging methods and trends. | North America ... Advertisers and their agencies are required to make many difficult moral choices, and it is not always easy to know how to make these decisions. Whatever choices advertisers make, there is no scarcity of third ...
Researchers at Yale University’s Rudd Center for Food Policy and Obesity have discovered that cereals marketed to children have “85% more sugar, 65% less fiber, and 60% more sodium than cereals marketed to adults for adult consumption” (1). The Rudd Center’s research shows that the least healthy breakfast cereals on the market are the ones that are most frequently and most aggressively marketed to children (2). According to the Rudd Center’s report, “Six of the ten least healthy cereals advertised to children are made by General Mills, including the advertised cereal with the worst ... Read More
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