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Special Report on

Marketing and advertising to children

marketing and advertising to children special research report Photo by
Advertising is providing information, calling attention to, and making known something that you want to sell or promote.   More Detail - Advertising is a message designed to promote or sell a product, a service, or an idea. Advertising reaches people through varied types of mass communication. In everyday life, people come into contact with many different kinds of advertising. Printed ads are found in newspapers and magazines. Poster ads are placed in buses, subways, and trains. Neon signs are scattered along ...
products or services to children, as defined by national legislation and advertising standards. Advertising to children is often the subject of debate, relating to the alleged influence on children’s consumption. Rules on advertising to children have largely evolved in recent years. In most countries, advertising for children is now framed by a mix of legislation and advertising self-regulation.
Sick to our stomachs: Food industry spent $1.6 billion to ...
to a key post at the USDA. I applauded his nomination but noted that his office — and the entire federal government — is vastly outspent by the food industry. I cited data from Marion Nestle's "Food Politics" that the USDA spends about $300 million on nutrition education annually, with much of that going to research projects, agricultural extension, and other narrowly focused programs. In 1999, the food industry spent over $30 billion to market their products; less than 3% of that went to promote fruits, vegetables, grains, or beans. On Tuesday, the Federal Trade Commission (FTC) released a report ( PDF ) showing ... market research, surveys and trends
FTC Testifies Before Senate Appropriations Subcommittee on the ...
Federal Trade Commission Chairman William E. Kovacic and Commissioner Jon Leibowitz today testified before the U.S. Senate Appropriations Committee’s Subcommittee on Financial Services and General Government Committee on Appropriations on the FTC’s behalf, requesting $256.2 million and 1,102 full-time equivalents (FTE) to accomplish the agency’s competition and consumer protection missions in fiscal year (FY) 2009. The request represents an increase of $12.3 million and 18 FTE over the agency’s FY 2008 appropriations and staffing levels. “The FTC, though small, is the one federal agency with both ... market research, surveys and trends


Kellogg Won't Market Sugary Cereal To Kids - CBS News
Kellogg Co. said Thursday it will increase the nutritional value of the cereals and snacks targeted at children or stop marketing those products to them altogether The company said it won't promote foods in TV, radio, print or Web site ads that reach audiences at least half of whom are under age 12 unless a single serving of the product meets these standards: No more than 200 calories. No trans fat and no more than 2 grams of saturated fat. No more than 230 milligrams of sodium, except for Eggo frozen waffles. No more than 12 grams of sugar, not counting sugar from fruit, dairy and vegetables. Kellogg said it would ... industry trends, business articles and survey research
Research and Markets: Kids and Obesity: Health Issues and Ethical ...
DUBLIN, Ireland -- Research and Markets ( has announced the addition of Kids and Obesity: Health Issues and Ethical Food and Drinks Marketing to children under 16 years old to their offering. Kids and Obesity: Health issues and ethical food and drinks marketing to children under 16 years old examines the profit opportunities and threats that companies which manufacture and market food and drinks products to children face over the next 3 years. The report analyses the factors behind the rising levels of obesity, revealing actionable alternatives to more responsible marketing, promotion and new ... industry trends, business articles and survey research
Beverage Industry Notes Shift in Television Food Advertising to Children
According to the study, between 2003 and 2007, beverage ads directed at children and adolescents continued to decrease "by about 27 percent to 30 percent across age groups" and there were "substantial decreases in exposure to ads" for sugar-sweetened beverages. 6 Jul 2010 --- The findings of a paper posted online in the Archives of Pediatrics & Adolescent Medicine demonstrate the dedication of the non-alcoholic beverage industry to responsible advertising and marketing practices. According to the study, between 2003 and 2007, beverage ads directed at children and adolescents continued to decrease "by about 27 percent to 30 ... market trends, news research and surveys resources
Apple Studies User Downloads to Hone Mobile Ads, Take on Google
July 6 (Bloomberg) -- Apple Inc., with a storehouse of billions of music, movie and software downloads, is studying the buying habits of many of its 150 million iTunes users to show more appealing mobile ads and fuel competition with Google Inc. Through the iAd program that began last week, Apple started placing ads in iPhone applications for the first time. Early iAd clients include Nissan Motor Co., Unilever NV, JC Penney Co., Best Buy Co. and AT&T Inc. At stake is leadership in mobile ads, forecast by EMarketer Inc. to almost triple to $1.56 billion in 2013. Google, which gained the biggest share of online advertising by ... market trends, news research and surveys resources


Food Marketing to Kids Policy Position Statement- final
food marketing and advertising to children to promote healthy choices and consumption. Although greater federal regulation would add expense – expense which ... technology research, surveys study and trend statistics
The ABCs at the FTC: Marketing and Advertising to Children
The Commission places a high priority on combating deceptive and unfair practices that harm children. Yet, our enforcement efforts in this area often raise difficult questions about the appropriate role of government and the nature of the relief that we can impose. Marketing and advertising to children touch on several different FTC issues. I'll try to walk you through these with a brief introduction to the Commission's deception and unfairness enforcement authority and then highlight some of the hot topics in children's advertising at the FTC. Section 5 of the Federal Trade Commission Act ("FTC Act") ... technology research, surveys study and trend statistics
Children as Consumers: Advertising and Marketing
Today, marketing and advertising permeate children's daily lives. ..... of advertising and marketing depend on the attention children pay to the ...
Google Answers: American advertising in the media
Hello Brophy-ga, Thank you for your question. Consumers are exposed to hundreds of commercial messages per day in one form or another -- from the boring, copy-laden radio commercial to the easily skimmed, forgettable newspaper ad, and from the billboard on the side of the bus to the logo on the side of the building. My search returned the following results for the number of advertising messages an average American is exposed to on a daily basis. The source and corresponding links for the information I gathered are included: “The average American is exposed to 247 commercial messages each day.” Consumer ...
WikiAnswers - What affect does advertising have on children
Advertising and media does have an effect on children since many companies spend millions of dollars convincing kids that their product is the best and coolest thing out there, but what also lies in the way is the fact that it can also affects how kids look at themselves and can affect self esteem and image as well. the above is a general idea and does not effect all children in the same way, depending on a child's primary and secondary socialisation and indeed the environment they have been bought up in will also effect how effect an advert is on a child; children from countries where advertising is shown to children are ...