Special Report on
Marketing and Commercial Sponsorship
Marketing and Commercial Sponsorship - Trends
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Corporate sponsorship is growing in importance as an element of the communications mix. The number of companies participating in sponsorship, as well as corporate expenditures for sponsoring events, is on the rise as organizations seek new ways to reach audiences and enhance their image. The importance of corporate sponsorship is now generally acknowledged, but little research has been done to understand its value and effectiveness. An explortory study was conducted to examine the relationship between sponsorship and corporate image. The results suggest that corporate sponsorship can improve corporate image, but its ...
On the last weekend in June, Jordan and I decided to take a quick overnight trip to the coast. We found a cozy little dog-friendly bed and breakfast in Great Yarmouth, and packed our bags to stay for one night. We walked around the coastal town, saw the attractions along the pier, and made some friends at a little pub in the afternoon. The next day, we went for a 5-mile hike along the coast, which Cooper absolutely loved! It was really nice to get out of town and have a change in scenery, even if it was just for one night. Beautiful view! So worth the hike! I had planned on telling ... Read More
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