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Special Report on

Marketing decision support systems

marketing decision support systems special research report Photo by
Vol: 29; Issue: 3; Year: 1995; Start Page: 141; No of Pages: 12; Keywords: ARTIFICIAL INTELLIGENCE , DECISION-SUPPORT SYSTEMS , EXPERT SYSTEMS , Style: Literature review Content Indicators: Research Implication - *, Practice Implication - **, ...
consists of a number of techniques that allow an organization to collect and disseminate information from their external environment of software products for use in determining their market strategy and actions. For example, market analysis helps to determine critical strategies for new software products such as time-to-market length, creating product differentiation, creating and preserving supplier credibility, developing effective distribution channels, forming relationships with large customers, and managing market efforts (Igel & Islam, 2001). This topic has its roots in marketing discipline. Many types of market research ...
Wharton, U-Penn
Marketing is fundamentally concerned with the description and prediction of decision outcomes involving all aspects of the firm that relate to its customers, competitors, distributors, and business regulators. Interest in description and prediction, in turn, is associated with the improvement of marketing decision making. Marketing is an interdisciplinary field that draws upon theory and methodology from a wide variety of sources, including psychology, sociology, mathematics, statistics, and economics. Recent developments in the field include new methods and theories for understanding buyers’ perceptions and preferences, ... market research, surveys and trends
Thinking Made Easy: Internet Marketing and Research Paper
Market analysis is a documented investigation of a market that is used to inform a firm's planning activities particularly around decision of: inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company. 1 It is essential to understand the certain trend in the market to make sales forecasting and preparing a good plan if there is a problem occurred. The customer satisfaction is a measure of how products and services supplied by a company meet or surpass customer expectation. In a competitive marketplace ... market research, surveys and trends


Decision Support Systems in Marketing
In marketing, decision support systems are used to find answers to the follow- ..... The highest profit, 11% or $90 million over the original plan, is achieved when the price is increased by 4%. .... kets, the systems regularly achieve a forecast goodness of ± 5 percent. ... 1 billion vis-à-vis 10 minute intervals. ... industry trends, business articles and survey research
The Roll of Microcomputers in Small Business Marketing
Two major trends appear to be taking shape in American business and the field of business education. First, there is an overwhelming interest in entrepreneurship, and second, technology has had a strong effect on business and business education. As Albert Shapero noted in this journal, "Entrepreneurship is in.'1 Numerous academic institutions are either expanding existing programs in entrepreneurship or creating new ones. Many successful entrepreneurs are supporting such activities with their own time and financial resources. Most academicians will admit that an increasing number of traditional students are now ... industry trends, business articles and survey research
How Do You Know If Your Business Is Intelligent?
I have recently been exposed to a whole new side of business operations and management. This underutilized tool combines accounting, finance, technology and operations. It makes smart companies smarter, and executives across the country and around the world are standing up and taking notice. You need to consider it for your business because being smart means moving fast. And for entrepreneurs, and companies that want to compete like they are entrepreneurs, precisely extracted information means serious business horsepower. What is this new magic bullet? In a phrase, Business Intelligence. " It seems so obvious that a company ... market trends, news research and surveys resources
Symantec Makes Marketing Simple and Affordable for SMB Channel Partners With ...
today announced two new marketing programs aimed at helping Symantec partners generate more demand for their services and drive increased revenue from Symantec's solutions. The enhanced Symantec Campaign Creator and the Symantec Partner Support Center for Marketing were introduced to enable Symantec partners, specifically small and medium sized businesses (SMBs) with limited time and budget, to improve the speed and efficiency of their marketing campaigns and more effectively leverage Symantec's marketing resources to drive more demand for their businesses. Symantec Campaign Creator helps partners easily ... market trends, news research and surveys resources


17 Marketing Decision Support and Intelligent Systems: Precisely ...
Marketing decision support systems: adoption, use, and satisfaction. International Journal of Research in. Marketing, 14 (3), 275–90. ... technology research, surveys study and trend statistics
Expert Systems, Decision Support Systems and Computer-Assisted ...
January 1985 - June 1993 Quick Bibliography Series: QB 93-62 255 citations from AGRICOLA Bonnie Emmert and Joe Makuch Water Quality Information Center August 1993 Quick Bibliography Series Bibliographies in the Quick Bibliography series of the National Agricultural Library (NAL), are intended primarily for current awareness, and as the title of the series implies, are not in-depth and exhaustive. However, the citations are a substantial resource for recent investigations on a given topic. They also serve the purpose of bringing the literature of agriculture to the interested user who, in many cases, could ... technology research, surveys study and trend statistics
Business is in the midst of a technological revolution. To be successful, students have to be at the forefront of this new technology. This means taking a "hands-on" approach to developing the requisite skills necessary to become "marketing engineers". This course deals with concepts, methods, applications of decision modeling to address various marketing issues. Unlike conventional capstone business courses that focus on conceptual material this course will attempt to provide skills to translate conceptual understanding into developing specific operational models for improved decision-making - a skill in increasing ...
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Marketing decision support systems at AllExperts
. The reason for using a MKDSS is because it helps to support the software vendors' planning strategy for marketing products; it can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm's products (Arinze, 1990). This helps determines the firms marketing mix for product software . This model, from Arinzes' paper, is an example of market response model for a product manufacturer of expert system shells which uses only direct marketing for sales (so no retailers are included) (1990). The boxes represent sources of information with overlapping boxes representing ...
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