Special Report on
Media, Advertising, Brands, Retail, Branding
Media, Advertising, Brands, Retail, Branding - Trends
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The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service. A brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: Customers, Staff, Partners, Investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of ...
OooH, thanks Leslie at burnsautoparts for sending this over, I can’t get enough of Mad Men related hype right now, I’m on pins and needles waiting for the season to start again. Play The Mad Men Job Interview – Leslie got a gig as a copywriter and I…. oh my god, I’m an account manager. *sobs* More visual fun with Mad Men can be had at the fan blog from the the fabulous and opinionated Tom and Lorenzo where each outfit is thoroughly dissected as it shows where the character wearing it is at . Shared this earlier on brandflakesforbreakfast which Powered by ... Read More
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MEDIA, ADVERTISING, BRANDS, RETAIL, BRANDING
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