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Postcard-sized colored cards were handed out by businesses and collected by many customers in special scrapbooks. There are many good examples of trade cards, and animations are used to illustrate folding novelty cards. You may also find articles on trade card history and discussions on the different types of trade cars. See Also: A New and Wonderful Invention: The Nineteenth-Century American Trade Card - a modest sampling of the vast on-site collection at the Harvard Business School Baker Library. Trade Card Collector's Association Trade Cards Collections in Chromolithography
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
HealthLawProf Blog: Children are Seeing More Television ...
According to a recent study assessing food advertising trends, children now see more television advertisements for fast food and fewer television advertisements for sweets and beverages than they did in 2003. In addition, the study concludes that racial gaps in exposure to all food advertising have increased. Lisa M. Powell, Ph.D., and colleagues at the University of Illinois at Chicago studied television ratings data from Nielsen Media Research for the calendar years 2003, 2005 and 2007. The study, September print issue of Archives of Pediatrics & Adolescent Medicine , one of the JAMA/Archives journals.   The study ... market research, surveys and trends
WiredHound Blog | World News and Media Buzz
World Cup phenomenal celebrity Paul the "psychic" octopus has predicted a Spain victory in the final against the Netherlands. It looks like it's not going to be a Dutch treat. Eat your heart out all you Oranje fans. I wouldn't bet a wooden shoe against the Spaniards. But Paul has got to watch his back as well if he's not going to end up in a frying pan. His job as a soothsayer has made him some enemies. The celebrated eight-legged oracle has so far predicted correctly all six Germany games in this 2010 World Cup in South Africa. If Spain truly beat the Netherlands at Soccer City stadium in Johannesburg ... market research, surveys and trends


Media Trends Archives - Advertising and Marketing Blog - AdPulp
The average circulation of the nation's newspapers fell in the six months ended in September, as new federal restrictions on telemarketing and a more conservative approach by some publications to counting paid readership put further pressure on an already struggling industry. The losses were widespread, with two-thirds of papers reporting flat or declining circulation, including The Washington Post and The Daily News , according to an analysis by the Newspaper Association of America of figures released yesterday by the Audit Bureau of Circulations. The average daily circulation for the nation's 841 daily newspapers ... industry trends, business articles and survey research
MediaPost Publications Survey: Most CMOs To Boost Social Media ...
Nearly two-thirds of chief marketing officers plan to increase social media budgets in the next year, but they are also expecting more in return, according to a new study. The survey of 133 CMOs, conducted by social commerce company Bazaarvoice and the CMO Club, found that nearly three-quarters who didn't attach revenue expectations to social media spending in 2009 will start doing so next year. "While 2009 may have been a "trial" run for many brands and social media, in 2010, CMOs expect social initiatives to directly impact their bottom lines, without exception," stated the report. As a result, the ... industry trends, business articles and survey research
A subtle victory for policy interventions in media at the FTC workshop
," ended with the sense that only limited policy recommendations would come out of the session, at least in terms of recommendations by the FTC. Yet in a larger sense, the convening of publishers, industry analysts and academics revealed a surprising development: a growing consensus that some public policy intervention in media is not only possible, it's already happened. The event began with a defense of the policymaking process from the Federal Trade Commission, which was attacked from some quarters after the release of a “ discussion draft ” (PDF) of possible policy recommendations, a compendium of ideas ... market trends, news research and surveys resources
Digital Journalist Survival Guide: A Glossary of Terms You Should Know
Back in January, we asked Jennifer 8. Lee (a former member of Poynter's National Advisory Board) to write a short glossary for journalists on "how to talk tech." She wisely enlisted the Hacks which aims to build relationships between programmers and journalists, The days are over when a journalist could ignore those geeks in the corner who typed lines of code, worked on the website and spoke in a bizarre language populated with acronyms. Any journalist's story now may be distributed with an API; information gathered by a reporter could be used in a mashup or shared via Scribd. This glossary will help you wade ... market trends, news research and surveys resources


Sep 24, 2008 ... MEDIA KIT 2010 ... –Advertising Age. We've been saying it for a few ..... find every issue, current and from the archives, available on the site. ... daily blog full of links, reviews, and general musings, as well as ... technology research, surveys study and trend statistics
DC Public Safety Blog — Court Services and Offender Supervision Agency
Social media sites are popping up everywhere as more and more agencies are starting to incorporate them into their media outreach efforts. We created our federal social media site 3 years ago, and believe that the site has provided concrete benefits to our agency. At this writing, we are averaging 200,000 requests a month. Here are some of the “lessons learned” that have been derived from our collective experience: There is no formula or specific definition for a successful social media strategy; it depends entirely on your circumstances and what you want to accomplish. The heart of the philosophy of social media is the ... technology research, surveys study and trend statistics
What's the right way to challenge racism in social media? See ...
Want more business? My engaging Social Media Relationship Marketing gets results! Christine at ChristineHueber dot com see all my answers Best Answers in: Using LinkedIn (25), Business Development (5), Planning (4), Staffing and Recruiting (3), Advertising (3), Customer Service (2), Exporting/Importing (2), Sales Techniques (2), Organizational Development (2), Social Enterpreneurship (2), Small Business (2), Software Development (2), Hotels (1), Education and Schools (1), Certification and Licenses (1), Job Search (1), Event Marketing and Promotions (1), Economics (1), Government Services (1), Personnel Policies (1), Health ...
Small Business Blog - Where the economy is headed – one viewpoint
Regrettably, real life is about to imitate art - in this case a good horror movie. You know, the one in which the homicidal relatives that the family has kept hidden and locked up in the basement are about to escape. For decades, our economy has prospered by ignoring common sense fundamentals just like Dorothy was told to ignore the “man behind the curtain.” But we can't ignore what's behind the curtain or down in the basement anymore. The health care crisis is NOT about simple reform or that a new administration suddenly cares about you. The truth is that the political powers that be (both Republican and Democrat) did ...