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Special Report on

Microsoft Advertising Asia

microsoft advertising asia special research report Photo by mediame.com
SINGAPORE/HONG KONG September 17, 2009 – Microsoft Advertising announced today that the first in-game advertising campaign in Hong Kong for McDonalds and feature a series of virtual billboards in five leading video games on the PC and Xbox 360 platform. Richard Dunmall, managing director, Microsoft Advertising Asia Pacific explains, ""There is a growing opportunity for in-game advertising because it is the only platform where people are completely immersed in one activity. When gamers play a game, they tend to only play the game. We don't see trends that indicate they do much multi-tasking which would split their ...
attracted at least 1.575 billion visitors annually by 2008. The global network of Yahoo! websites receives 3.4 billion page views per day on average . Cite error: There are tags on this page, but the references will not show without a {{Reflist}} template or a tag; see the .
REVIEWS AND OPINIONS
Worldwide In-Text Leader Vibrant Media Expands in London; Top ...
Worldwide In-Text Leader Vibrant Media Expands in London; Top Talent in Sales and Publishing from Microsoft and Google Join Contextual Ad Juggernaut LONDON, July 24, 2008 — (BUSINESS WIRE) — Vibrant Media, the world leader in contextual advertising, has announced the expansion of its London office to accommodate its growing business in Europe, Russia and Asia. Top-tier talent join the company as its business continues to accelerate and contextual advertising based on keywords increasingly becomes a significant piece of the marketing mix. Vibrant, which was founded in 2000, currently reaches 125 million users* each month and has ... market research, surveys and trends
Marketing, B2B Marketing: Finding the missing link, SINGAPORE ...
has become the norm for companies spruiking their wares to business clients. "Integrated marketing is no longer the exception, it is now the rule," according to a report by the Economist Intelligence Unit's business development department on the Ten Megatrends in B2B Marketing, which takes an in-depth look at the challenges facing marketing executives across the world. The report published in 2008 showed more than 60% of the B2B firms surveyed currently manage and budget their marketing activities on an integrated basis, and forecast that the figure will rise to 75% over the next three to five years. Integrated marketing ... market research, surveys and trends

SURVEY RESULTS FOR
MICROSOFT ADVERTISING ASIA

Client | Edelman Digital
Edelman Digital Brazil has been working for the Grand Hyatt São Paulo since 2009, when the team created official profiles on Twitter, YouTube and Facebook to establish relationships with users and engage with bloggers. Edelman develops tips and trivia about where to hang out in São Paulo, concerts, movies, and encourages conversations about all the subjects related to the Hotel like its restaurants, the spa, the pub and the wine festivals. We want to position Hyatt as a credible source for wine and food. Hyatt prefers to work with Facebook as it has a high-end audience – in Brazil they tend to be more on Facebook than Orkut. ... industry trends, business articles and survey research
Plastic cards,PVC CARDS,Loyalty cards,Smart cards,Photo id cards ...
They are the source for ID cards or anything related to personal identification. ID card systems, badge holders, lanyards, and more. They supply only the highest quality products at lowest prices we can afford so you get the best value possible. SJD ID Cards Provides Plastic cards, PVC Cards, Student ID cards, School icard ,since last 4 years,they are expert in “Icards making ,Printing” They are the young and dynamic organization committed to provide one-stop-solution for ID CARDS and services. Contact Information: 24,Mahaveer chamber, Nr,Relief cinema,salapas road, Ahmedabad, Gujarat 380001 India Phone No. : +91-79 30421515 Fax ... industry trends, business articles and survey research
RELATED NEWS
Microsoft, Google Take Battle for Online Ad Dollars to Cannes
June 24 (Bloomberg) -- Microsoft Corp., Yahoo! Inc. and Google Inc. have taken their battle to become the online advertiser of choice to the sandy shores of Cannes, wining, dining and making pitches to the world’s biggest ad agencies. The technology companies are fighting for a chunk of the $456 billion global ad market, as Coca-Cola Co., Unilever NV and Procter & Gamble Co. increasingly follow their customers online. The Internet ranks second behind television as the most popular medium for marketing, and traditional ad agencies are the key to unlocking access to such ads. “The ad agencies are a great driver of ... market trends, news research and surveys resources
Mark Zuckerberg goes on charm offensive
Mark Zuckerberg, chief executive officer and founder of Facebook Inc gestures while speaking at the Cannes Lions International Advertising Festival in Cannes, France, on Wednesday, June 23, 2010. Photo: ntoine Antoniol/Bloomberg The only surprise is that he didn't wear flip-flops. Notoriously casual, the Facebook founder had been invited in to advise the Coalition Government on the new era of communication. No longer is it all about Prime Minister's Questions in the House of Commons. For a government wanting to communicate effectively with its people, Facebook and Twitter are the new media. Zuckerberg might ... market trends, news research and surveys resources

INFORMATION RESOURCES

The Secret Online Lives of Mothers in Asia…Revealed
May 20, 2010 ... advertising,” said Kenneth Andrew, Marketing Director, Microsoft Advertising Greater Asia Pacific. “Brands need to create relevant online ... technology research, surveys study and trend statistics
Microsoft Word - Document14
Asia needs the stability a carina family can give her. As she Is not legally free .... n Advertising Suppler. Sha'nnel. Do you have an ear for music? ... technology research, surveys study and trend statistics
Microsoft PowerPoint - British Empire
Allegorical sculpture of “Asia” by Henry Hugh Armstead ... Advertising Empire - Power. • Joseph Chamberlain was the most powerful. Colonial advocate of his ...
REAL TIME
MICROSOFT ADVERTISING ASIA
  1. profile image johnkerrnz RT @eMarketer: Moms follow marketers for more than just deals - http://bit.ly/bKg5yQ. Consistent w @MSAasia findings http://bit.ly/dwLmhh
  2. profile image HKPRNetwork RT @MSAasia: Interview with Richard Dunmall of Microsoft Advertising at Cannes on multi-screen strategy and what's coming up: http://bit.ly/9Dt9zI
  3. profile image MSAasia Interview with Richard Dunmall of Microsoft Advertising at Cannes on multi-screen strategy and what's coming up: http://bit.ly/9Dt9zI
QUESTIONS AND ANSWERS
URGENT:What are the leading social media platforms and search ...
Navigate to Alexa.com and then look at Top 100 sites in Asia (use the Drop Down) this will give you the Most Popular Sites. Cheers my Friend! posted 3 months ago Director, BuzzDrivers- Branding and Digital Direct Marketing and Web 2.0 Consultants see all my answers Best Answers in: Internet Marketing (1), Starting Up (1) Also Asia is huge and there are huge country wise differences. For example, Friendster and Imeem are most popular in the Philippines and Korea. Orkut is still remains quite popular in India. LinkedIn and Twitter (very recently has picked up) are very popular in India. Twitter and Mixi are most popular in Japan. ...
Could outsourcing search-advertising save Yahoo?
SAN FRANCISCO (MarketWatch) -- Faced with Microsoft Corp.'s $44.6 billion "bear hug" offer, Yahoo Inc. may be considering a move to hand control of its troubled search-advertising business to Google Inc. in an effort to remain independent. Such an "outsourcing" deal could cut costs at Yahoo while bringing in cash to appease investors already anticipating a payout from Microsoft's $31 a share bid. Under the terms of such a deal, the paid advertisements, or "sponsor results" on Yahoo search pages, would be selected and delivered to Internet users by Google, which would then provide a share of any resulting revenue to ...