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Special Report on

Microsoft, Digg reach advertising deal

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A product of the aQuantive, Inc. acquisition in August 2007, Microsoft Advertising provides world-class advertising platforms and tools for advertisers, agencies and publishers. Its mission is to make buying and selling media simpler, smarter and more cost-effective across media and devices in the Microsoft network of properties and beyond. The Microsoft Advertising portfolio includes Microsoft adCenter, Atlas, DRIVEpm, Massive, Navic Networks and ScreenTonic. Microsoft Advertising businesses span search, display and emerging media including mobile, gaming, video on demand, and IPTV. Sept. 22, 2008 Microsoft and CNBC Inc. ...
search engine optimization services to improve your website ranking. Customer Magnetism offers search engine marketing services for organic and paid search. Emil Cohen fun blog publishing tool from for easily sharing your thoughts with the World. Social Networks, Social Media Video, Music, News, Technology Marketing Advertising, SEO, SEM, Links, Gadgets, Blogs, Websites. Friends, Fans, Followers, Writers and Authors.   Project Natal retail unit revealed at D8? BREAKING NEWS 1 hour ago Steve Jobs at D8: Foxconn, iPhone prototype, TVs, and more 3 hours ago Google: Chrome OS launching this fall 7 ... market research, surveys and trends
Dogster and ICanHazCheezburger Join Ad Forces
Dogster has never been a Web 2.0 darling. At first glance a social network for pets isn’t the most innovative idea, and its audience is limited to the kinds of wackos who make name tags for their dogs at conferences or create elaborate fictional personalities for their cats . But with the benefit of hindsight, Dogster has done two things very, very right: It never raised venture funding and never relied on an ad network for revenues.  The result is its network of sites– Dogster , Catster and Snuzzy – that focused on maximizing revenues early on instead of aiming for user growth for the sake of user growth. While many ... market research, surveys and trends


Microsoft, Yahoo! Change Search Landscape: Global Deal Creates ...
Yahoo! and Microsoft announced an agreement that will improve the Web search experience for users and advertisers, and deliver sustained innovation to the industry. In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers. For Web users and advertisers, this deal will accelerate the pace and breadth of innovation by combining both companies’ complementary strengths and search platforms into a market competitor with the scale to fuel sustained development in search and search advertising. Users will find what ... industry trends, business articles and survey research
Is Yahoo Worth $44.6 billion? - Newsweek
After what may have been a two-year flirtation, Microsoft is trying again to tie the knot. On Friday morning, CEO Steve Ballmer announced that the company initiated a $44.6 billion takeover bid for Yahoo! It's the second time Microsoft has made a play for the online service. But its current bid is the firm's boldest move yet and is clearly designed to close the gap created by Google, which increasingly dominates the paid search and online advertising business. But in its attempt to catch up, is Microsoft paying too much? Microsoft's announcement injected some drama into the online ad environment that in recent ... industry trends, business articles and survey research


Five Ways Publishers Are Increasing Their ROA (Return on Audience)
Microsoft Advertising helps some of the largest online publishers transform .... *Microsoft's Deal Manager requires Microsoft's AdManager to operate. .... you can increase your inventory and extend the reach of your impressions across your .... and Live Search; our Media Partners, including Facebook, Digg, ... technology research, surveys study and trend statistics
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Delivery of a persuasive message about a product, service, or idea to a large group of people at a single time through the use of mass media. American Federation of Television and Radio Artists (AFTRA) A union representing radio talent as well as on-camera and off-camera television talent. Arbitron A broadcast rating service for television and radio that uses both a viewer diary method and an electronic recording and tabulating system to measure audience size and characteristics. Audience Segmentation The process of dividing up or grouping a target audience based on common characteristics related to ... technology research, surveys study and trend statistics
Three Advertisers Extol the Value and Challenges of Internet ...
The Internet is the fastest growing major advertising medium. According to research firm ZenithOptimedia, online advertising grew more than 30% last year and 2007 should bring more of the same. The news gets better: by 2009, the amount spent on online advertising will near $43 billion and comprise about 9% of all advertising spending. That’s significantly more than the 5.8%, or $24.5 billion, advertisers spent online last year. Recently, three advertising experts shared their industry insights with students at Emory University’s Goizueta Business School. Though speaking to different audiences, a common theme emerged: With each ...
I am looking for alternatives for Advertising my Company's ...
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"In our view, the proposed advertising deal between Google and Yahoo would seriously weaken that competition, resulting in less revenues and higher prices for our members."   NY Times Background Story on DOJ AntiTrust Investigation One side says anti-competitive behavior by kicking a competitor out of the advertising program and the other says member went outside the membership guide lines.   World Wide Web Foundation "Sir Tim Berners-Lee, inventor of the World Wide Web, unveiled today the World Wide Web Foundation, to fulfill a vision of the Web as humanity connected by technology."   Majors ...