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A new report published today by Juniper Research suggests mobile app downloads will surpass 25 billion by 2015, up from just 2.6 billion in 2009.... The Interactive Advertising Bureau (IAB) today published a report entitled "Prevailing Mobile In-Application Advertising Formats," that looks at current and future trends for mobile ad formats and placement on a variety of platforms and devices... The Mobile Marketing Association (MMA) has released preliminary results to an upcoming survey in which marketers were asked about their mobile marketing budgets for the remainder of 2010 through 2011. A while back we covered the ...
It’s been 2 months since Steve Jobs presented iAd, the new mobile ad platform from Apple, on stage at Apple’s Cupertino, California headquarters. Now, if you search for iAd on Wikipedia you’ll find that in addition toApple’s ad platform it also stands for Internet addiction disorder - http://en.wikipedia.org/wiki/Internet_addiction_disorder – what irony. Let’s get back to the latest Apple entry – the mobile advertising market. We are less then a couple weeks from it’s official launch on July 1. Before telling about what iPhone OS developers ... Read More
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