Special Report on
Mobile Advertising and Ad Serving
Mobile Advertising and Ad Serving - Trends
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With the massive activity in the mobile ad space arena at the moment, I'm amazed that there is so little focus on this by bank marketing teams. It shows a level of ignorance that is staggering. There is some light at the end of the tunnel. This week Citi announced a new App-based mobile marketing platform , mainly built around the loyalty program for their cards division. But as JJ Hornblass from BankInnovation.net points out , this retail shopping App doesn't really give customers of Citi any real advantage over using an existing e-tailer like Amazon, BestBuy, or similar. Why? Mainly because it just isn't ...
By Tony Fish – member of Gerbsman Partners Board of Intellectual and principal at AMF Ventures. Visit his blog at: http://blog.mydigitalfootprint.com Summary Virtually unlimited mobile usage tariffs means that advertising is perceived as free from the users perspective, as there is no additional cost of bandwidth to the user. These tariffs have lead to an unprecedented growth in mobile applications and the emergence of a new eco-system. However, “all you can eat” pricing models for mobile have become increasingly risky with the advent of new devices and operating ... Read More
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Authors@Google: Bob Gilbreath
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