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Special Report on

Mobile Advertising and Ad Serving

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On June 15th, in London, Mobile Advertising UK unveiled the results of the first ever UK specific research project into the state of the UK mobile advertising industry. Conducted by Peggy Salz of MSearch Groove the research provided key insights and industry strategies that will help stimulate mobile advertising revenue growth in the expanding UK market. The Mobile Advertising UK event produced by CamerJam events brought together over 130 industry leaders to discuss the findings impact on future direction of the industry. Research Highlights Market size The market for mobile advertising UK was assessed to have a value of ...
campaigns, including display, video and mobile formats. Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is the ad serving platform of AOL 's digital advertising business. Globally, ADTECH has customers in more than 25 countries. It was acquired by AOL on May 15, 2007.
Apple's iAds Has Competition | Speak iPad
Apple recently released the iAd advertising platform for its iPad mobile tablet computer device. However, iAd is not the first mobile advertising platform to incorporate something other than standard banner ads. Other companies have been performing this task quite successfully for a while and they are hoping that the release of the Apple service will help their business. According to Steve Jobs, Apple’s CEO, the idea for iAds resulted because the majority of mobile advertising “really sucks.” The product’s competition begs to differ, as they have been offering services with a similar appearance and functionality for a while now. ... market research, surveys and trends
Windows Phone 7 pushes mobile advertising right onto your screen
gets closer, some interesting news has emerged about “push” advertising systems for the devices. These will allow advertisers to push ads directly to your phones homescreen – but is this more likely to turn people away from buying the phones? “For marketers, this is turning out to be an ad-serving machine” There are two major ways that Windows Phone 7 helps brands and advertisers push information to your device screen. The first is called Tiles, which you may have heard of already. The homescreen on a Windows Phone 7 device is built from small square icons called “tiles” – but ... market research, surveys and trends


What will be the major trends in mobile marketing in 2010 ...
In 2010 brands will allocate larger portions of their digital media plan towards mobile to further capitalize on the most personal marketing medium out there. Moxie Interactive, Millennial Media, 1020 Placecast and the Mobile Marketing Association expect growth in mobile in 2010. Augmented reality, applications and rich-media ads will likely be areas of focus in the new year. �I believe that mobile Web and application advertising will still be the focus in 2010 and will have most of the attention of marketers next year,� said Federico Pisani Massamormile, Rio de Janeiro, Brazil-based CEO of Hanzo Inc. and global chairman/interim ... industry trends, business articles and survey research
AdMob January 2010 Metrics Report Examines Consumer Usage of ...
)--AdMob, one of the world's largest and fastest growing mobile advertising networks, features the results of a survey of consumer usage and attitudes across the Android, iPhone and webOS application platforms in its January 2010 AdMob Mobile Metrics Report. The survey found that consumers on the Android and iPhone platforms continue to be actively engaged with applications. Consumers who use iPhone and Android devices showed remarkably similar activity levels – downloading approximately the same total number of applications and spending approximately the same amount of ... industry trends, business articles and survey research
Microsoft dubs Windows Phone 7 'ad serving machine'
That's how Microsoft exec Kostas Mallios described the OS to an audience that could be expected to approve of Windows Phone 7's taking a starring role in the mobile-advertising firmament: attendees at the Cannes Lions International Advertising Festival . Microsoft's smartphone OS will provide advertisers with three levels of ad-serving "opportunities" in addition to standard browser-based ads, and in a radical departure from the tacks taken by either Apple's app-based iAds , scheduled to launch next Thursday, or Google's browser-centric world, two of Windows Phone 7's ad-delivery systems ... market trends, news research and surveys resources
Apple kicks Google out of iPhone advertising — travel advertisers will have ...
rewrote its developer’s agreement, limiting ad-serving on the iPhone and iPad to “an independent advertising service provider.” In other words, Google’s Admob or any ad-service provider affiliated with a mobile phone manufacturer or distributor had better focus on Android, BlackBerry and other devices because they won’t be serving ads through iPhone apps. The Financial Times reported that the U.S. Dept. of Justice or Federal Trade Commission may proceed to investigate Apple’s mobile advertising policies out of anticompetitive concerns. The mobile advertising market today is tiny, but in the ... market trends, news research and surveys resources


5.1 Mobile Video and TV Advertising Unit Definitions. ..... Some publishers and ad-serving solutions provide a capability to re-size the ad creative ... technology research, surveys study and trend statistics
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Mobile Ad Server. BUY ONE,. GET ONE! SPECIAL. OFFER! Social Network Profile. Web Ad Server. GPS locations. GPS location. Your Friends on the Mobile ... technology research, surveys study and trend statistics
How will Apple-Quattro revolutionize the mobile advertising space ...
Wireless (28), Telecommunications (3), Market Research and Definition (2), Software Development (2), Business Development (1), Mobile Marketing (1), Business Analytics (1), E-Commerce (1), Web Development (1) This was selected as Best Answer Hi Albert, Good question! I think is interesting to see how players like Google and Apple are playing their cards for positioning in the mobile advertising space. Some background..For the couple of last years Apple has been on acqusition mode. They have acquired more than 11 companies and spent several billions USD on start ups to help them improve their value proposition ( Quattro) or ...
Third-party ad serving and redirects : Guidelines and Requirements ...
All promotions are required to use a YouTube watch page as the destination URL. Promotions using redirects will be disapproved and stop appearing on YouTube pages until they are corrected and resubmitted for review. updated 6/23/2010 Was this information helpful? YouTube Help Forum Learn from other users Current site issues Recently reported problems Check our glossary Get YouTube updates on Twitter Follow us @YouTube