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Special Report on

Mobile advertising campaigns

mobile advertising campaigns special research report Photo by echomarketing.net
Every advertiser wants to place its advertising on special terms in order to stand out favorably against competitors and ensure the maximum coverage of the target audience (meaning the maximum number of advertising contacts). Additionally, every advertiser wants its information to be of value to the consumer instead of being one of the many irritants in today’s oversaturated media realm. The value of an advertising contact is determined by such criteria as the minimum price of a contact, the maximum comprehensiveness of coverage and the optimal depth of a contact. The primary influence is exerted on the criteria, which ...
REVIEWS AND OPINIONS
Intel exec: Mobile Web advertising more effective than in-app ads ...
NEW YORK � An Intel executive revealed that the company's mobile Web advertising garners better click-through rates than in-application ads at the Interactive Advertising Bureau�s Marketplace: Mobile conference. Panelists talked about the effectiveness of mobile advertising that Intel ran and gave best practices based on what they learned from the campaign. The Intel executive revealed that�in-browser banner interaction rates (94 percent)�were higher than those for in-application ads�(17 percent). �The reason [the Intel] campaign was so successful is that it was thought of as a campaign, not a mobile campaign,� said Jeff ... market research, surveys and trends
Mobile Marketing: Finding Your Customers No Matter Where They Are ...
This is an excellent guide for marketing professionals who desire to understand the impact mobile marketing can have for their clients or organization along with the technical specifics on how to implement and maximize mobile marketing efforts. I would also highly recommend this book for business students in general, marketing students in particular. For marketing professionals: this book will give them the nitty-gritty of mobile marketing including: how to target and track customers and use various analytics programs how to gear campaigns for iPhone users, including maximizing messages to use accelerometers and touchscreens how ... market research, surveys and trends

SURVEY RESULTS FOR
MOBILE ADVERTISING CAMPAIGNS

Mobile advertising has not reached full potential: WPP exec ...
NEW YORK - The keynote address kicking off the first day of the ad:tech New York conference proclaimed that ad agencies and their brand clients are still waiting for mobile advertising to reach its full potential. Drew Ianni, advisory board chairman of expositions programming at ad:tech, introduced the keynote speaker, Sir Martin Sorrell, founder/CEO of WPP Group plc, London. In addition to discussing the shift in power to Asia and Latin America and the need for sophisticated consumer information and analytics, the knight�s keynote focused on the rise of new media and the impact it is having on the marketing and media ecosystems. industry trends, business articles and survey research
Five trends driving mobile marketing and commerce this year ...
Thanks to Steve Jobs, mobile is no longer an afterthought in most marketing budgets, but a well-deserved line item. Indeed, the more controversy that the Apple CEO stirs, the higher the ratings for mobile content, marketing and commerce. Apple�s growing dominance of mobile, and its attempts to turn its niche market into mass, will shape the debate over on-the-go devices and marketing this year and beyond. Read first how Apple is setting the agenda this year and then keep an eye on other market-shaping trends. Apple�s Steve Jobs is the Macdaddy of mobile Apple dominates the mobile discussion as online giants jostle for market share. industry trends, business articles and survey research
RELATED NEWS
OfferMobi Makes Smartphones Pay Off For Mobile Content Publishers at the ...
OfferMobi, the first US-based performance marketing network for mobile advertising campaigns has a message for advertisers looking to capitalize on the US smartphone market; don't pay for mobile impressions, pay only for measurable results. As an attendee at the paidContent Mobile Conference being held this week in New York at the Columbia University Faculty House, OfferMobi will be introducing Fortune 500 brands and their agencies to a new breed of advertising model for mobile. The paidContent Mobile Conference aspires to address a host of issues such as how to determine which platforms to put your content on, how to set ... market trends, news research and surveys resources
Top 10 Guide to Mobile Ad Campaign Readiness
If all the hullabaloo about iPads, iPhones, and iAds wasn't enough to get you (finally) interested in mobile advertising, how about these convincing recent stats? Pew Internet just released a report about U.S. mobile access, citing 40 percent of adults use mobile phones for accessing the Internet, e-mail, or instant messaging, a figure that jumped 32 percent over last year. With all of this growth, how can a media planner know where to begin? Learn the lingo. Just like Internet advertising came with its own set of lingo to learn, so does mobile. Definitions to terminology like WAP, apps, MMS, and SMS can be found in a ... market trends, news research and surveys resources

INFORMATION RESOURCES

Mobile Advertising Overview
optimizing mobile advertising campaigns. This document is adjunct to the MMA Mobile Advertising Guide- lines, which provide technical specifications, ... technology research, surveys study and trend statistics
AGENDA Beyond Voice: Mapping the Mobile Marketplace
This session will examine the general transition of advertising and marketing to mobile devices, discuss mobile-specific advertising campaigns, ... technology research, surveys study and trend statistics
Insights on Mobile Advertising, Promotion, and Research
studies from Japan indicate that marketers can conduct mobile campaigns aimed at .... Traditionally, a medium used principally for "advertising" ...
REAL TIME
MOBILE ADVERTISING CAMPAIGNS
  1. profile image SMARTMobAds Ford, Museum of Natural History undertake mobile advertising campaigns: http://www.mobilemarketer.com/cms/news/advertising/6233.html
  2. profile image business_sms Mobile advertising is no longer just for big brands with big budgets. Mobile is great for both local or national marketing campaigns.
  3. profile image MobileMarketWow Make Your Marketing Campaigns Stand Out by Advertising on Mobile ... http://bit.ly/caOSxn
QUESTIONS AND ANSWERS
Who can shed light on B2B uses of emerging mobile advertising? The ...
Most of the enabled or proposed applications of mobile marketing are B2C focused (ex. coupons or text messages delivered to thehandset after the user opt-ins.. B2B applications, the opt-in process and slower carrier data speeds pose challenges for U.S. marketers. I want to better understand how to develop direct-to-handset B2B mobile marketing campaigns. The question arose at our Northern California chapter of the Direct Marketing Association meeting last week. Many of our DMA members work for companies or consult with clients who could benefit by adding direct-to-handset cellular adverrtising as part of the marketing mix, but ...
Do you use SMS marketing as a promotional tool? If so, How? If not ...
sms is an excellent and a powerful tool. it reaches the intended recipient directly and without any time lag. yet it is non intrusive. they can read the message at leisure and revert. i use it to inform clients of new offers or changes in existing offers. have had great results. i only use it for existing clients or business associates. most people i know simply delete sms messages from unknown people. sayeed posted 5 months ago David, Our clients have tremendous success with SMS most often through mobile coupons and Text to Join campaigns. I am not going to fill this box with an advertisement, which is a pet peeve of mine, so ...