Special Report on
Mobile Advertising Ecosystem
Mobile Advertising Ecosystem - Trends
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Over the past two years at AdMob, we’ve experienced the rapid growth in consumer usage of the the mobile Internet and applications first-hand. As it has grown, so has the scope of the topics we’ve covered in our monthly Mobile Metrics Report. This month, we take a look at the major themes that have emerged over the past two years. In the slideshow below, we reexamine many of the topics we have previously covered in our reports including the worldwide growth in traffic , the rise of iOS and Android , and the emergence of mobile Internet devices . Take a look at the full deck for details. We’ve included a summary on page 1.
Big news on the Apple developer and iAd platform front. Developers cannot plug into 3rd party app metrics providers. I was hearing this all Friday but now it looks real. This will kill part of the mobile advertising ecosystem including handful of startups - Flurry, Mobclix, Motally just to name a few. Apple restricting developers specifically around using third party reporting within apps. I was hearing this last night and now it's being reported by Eric Kerr (who I have never met) that Apple is restricting the use of third party analytic services. I guess it's Darwinism. Apple ... Read More
SURVEY RESULTS FOR
MOBILE ADVERTISING ECOSYSTEM
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