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Special Report on

Mobile Advertising Guidelines

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8/26/2009 Agenda Mobile Landscape Mobile Marketing Association Launches About MMA Philippines Local Council in Partnership with IMMAP MMA Philippines Local Council ...
Brand Guidelines Need To Evolve With Mobile..And So Do The MMA's ...
Aside from doing the mobile marketing campaign stuff, I also spend a lot of time designing WAP sites and mobile banners for various promotions that require landing pages/advertising across different publisher sites. I’ve been making mobile banners since 2006 when I was at Enpocket and even though mobile has come a long way to become cemented in advertising and brand strategy, some things are still exactly the same as they were 3 years ago…there is a serious lack of love for the mobile banner. If you work in advertising/creative in any shape or form you will have no doubt come across brand guidelines before, these are ... market research, surveys and trends
Mobile Marketing Association Releases Whitepaper on Rich Media ...
To educate the mobile marketing industry about currently available Rich Media mobile ad units, the Mobile Marketing Association (MMA) today announced the publication of a new whitepaper on Rich Media Mobile Advertising, now available for download here . The whitepaper includes definitions, attributes and examples of Rich Media advertising that are currently being used in the marketplace. With this document, the MMA created a definition for Rich Media Mobile Ad Units, which are interactive and/or non-interactive ad units displayed on a mobile web page and/or in a mobile application that offers one or more of the following: (i.) ... market research, surveys and trends


Mobile Advertising
Some see mobile advertising as closely related to online or internet advertising, though its reach is far greater – currently, most mobile advertising is targeted at mobile phones, that came estimably to a global total of 4.6 billion as of 2009. Notably computers, including desktops and laptops, are currently estimated at 1.1 billion globally. It is probable that advertisers and media industry will increasingly take account of a bigger and fast-growing mobile market, though it remains at around 1% of global advertising spend. Mobile media is evolving rapidly and while mobile phone will continue to be the mainstay, it is ... industry trends, business articles and survey research
Artesian Media, Inc. > Case Studies and Research
The mobile platform has been anointed as the “Third Screen,” the latest technological miracle that could dominate our lives and information consumption.  But as with every new technology, the nagging issue is figuring out how to make it pay. There are a number of ad products that have been developed for mobile devices, but because this is such a new and rapidly growing field, the techniques and technologies involved are the subject of much dispute. Most of the campaigns that have tried to take advantage of the mobile ad space have been launched and executed on the national level, which is ironic since many people ... industry trends, business articles and survey research
Top 10 Guide to Mobile Ad Campaign Readiness
If all the hullabaloo about iPads, iPhones, and iAds wasn't enough to get you (finally) interested in mobile advertising, how about these convincing recent stats? Pew Internet just released a report about U.S. mobile access, citing 40 percent of adults use mobile phones for accessing the Internet, e-mail, or instant messaging, a figure that jumped 32 percent over last year. With all of this growth, how can a media planner know where to begin? Learn the lingo. Just like Internet advertising came with its own set of lingo to learn, so does mobile. Definitions to terminology like WAP, apps, MMS, and SMS can be found in a ... market trends, news research and surveys resources
Apple isn't boxing out competitors in mobile — yet
There's some good news for third party networks that want to sell ads on Apple's mobile devices. The Jesus Phone maker isn't currently enforcing its overly strict rules designed to keep competitors from selling targeted ads on its mobile devices.  According to Omar Hamoui, founder and CEO of Google's AdMob, Apple hasn't been cracking down on its overly aggressive ad rules. Last month, when Apple revealed its new terms of service and the launch of its mobile ad platform iAd, the company banned mobile ad networks that were owned by third parties from collecting analytics data from Apple's products. ... market trends, news research and surveys resources


The MMA's Mobile Advertising Guidelines provide recommendations for the global ... Publishers who are compliant with the MMA Mobile Advertising Guidelines ... technology research, surveys study and trend statistics
Comment submitted by Mobile Marketing Association
The MMA's Mobile Advertising Guidelines provide global formats, ..... Guidelines , the MMA Mobile Advertising Committee is introducing ... technology research, surveys study and trend statistics
Regulating Privacy in Wireless Advertising Messaging: FIPP ...
Based Advertising on a Mobile Phone. In: U.S. (ed.) (2005). 23. Hui, K.-L., Teo, ... Wireless Advertising Association Guidelines on Privacy and Spam (2000) ...
  1. profile image shalabhpandey RT @MMA_APAC: MMA’s Mobile Advertising Guidelines
  2. profile image Rohitdadwal Mobile advertising guidelines... some thoughts..
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I am a copywriter who knows the nuts and bolts of html ...
The first place to start is reading the Mobile Marketing Associations (MMA) guidelines for mobile advertising. These are used industry-wide and would play much to your advantage in moving forward in mobile not just for design/creative but for concepting mobile campaigns for brands. Here you'll find specs for mobile banner ads (file sizes, pixel sizes), MMS ads, and lots about best practises which is important for any campaigns you do which use personal data. You can also find out about intrusiveness and how best to use push messaging like SMS. (link to the 2009 PDF guidelines below) I'm a mobile creative too and I find ...
Advertising guidelines for videos with adult content : Guidelines ...
Promotions are reviewed and categorized in AdWords as "Family Safe," "Non-Family Safe," or "Adult Sexual Content" depending on the content of the promotion and video. The family status given to your promotion may affect whether promotion ad is allowed to run. Separate from AdWords family status decisions, YouTube does not permit advertising for the promotion of any adult or pornographic content. This includes, but is not limited to, dramatized or implied sexual conduct, as well as exposed or partially covered genitalia, buttocks, and breasts. This prohibition also includes material that is or ...