Special Report on
Mobile Advertising Research
Mobile Advertising Research - Trends
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Mobile phone consumer research is both an art and science, especially among smartphone users who are totally immersed and engaged with the growing number of sophisticated handsets on the market. Phones are an intimate part of their lives. In September, 2009, Joy Liuzzo with InsightExpress , a digital marketing research firm, appeared on MobileBeyond to discuss her ongoing studies of consumer mobile behavior . She returns to update us on three different types of mobile phone users: Intensives, casuals and restrained. InsightExpress InsightExpress is a leading provider of high-quality, digital marketing research and plays a ...
IAB and PwC research reveals mobile ad spend higher than market expectations and doubled in size year on year. According to the press release below… Expenditure on mobile advertising in the UK exceeded market expectation in 2008 to reach a total of £28.6 million, according to a study by the Internet Advertising Bureau (IAB) – the trade body for digital marketing – and PricewaterhouseCoopers (PwC). As mobile advertising becomes increasingly important for operators and advertisers, the study – a UK first – shows that mobile adspend bucked all market trends, doubling in size on a like ... Read More
SURVEY RESULTS FOR
MOBILE ADVERTISING RESEARCH
- AdvancedMedia ABI Research: Mobile display advertising poised for explosive growth. Annual spend is expected to hit $1.2 bln by 2015. http://bit.ly/9NfXEs
- Matchpin RT @importimagem: ABI Research: U.S. mobile display ad revenues to quadruple over the next five years: Although mobile advertising i... http://bit.ly/bAVz7B
- smartmobile ABI Research: U.S. mobile display ad revenues to quadruple over the next five years: Although mobile advertising i... http://bit.ly/b2TBjp
L7z Group - 2010 Deliverables (Mobile Branding, Marketing & Technology Solutions.. ...
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