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Special Report on

Mobile Advertising Research

mobile advertising research special research report Photo by ad-exposure.com
big. Or at least that’s what the analysts are clamouring to tell us, with a succession of bullish forecasts having been released since the dawn of time. And they keep on coming. The keyphrase in that opening sentence is ‘going to be’ . It has always been this way. The forecasts for all things mobile have always been very, erm, enthusiastic. And yet mobile never seems to quite do it. But here we are in 2008 and there actually some signs that we’re reaching a kind of tipping point. Not by revenue, but by actual potential , because widespread mobile internet usage is the key to attracting the big ad dollars and there are lots ...
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
REVIEWS AND OPINIONS
Engagement A Big Advantage Of Mobile Advertisement Over Online at ...
These days, every dollar counts and small business owners are really watching their marketing budgets.  One surprising way to stretch your marketing dollars is to consider mobile advertising as part of your strategy.  The objective of any advertising is to turn potential customers into paying customers.  Well performing ads, when used in connection with other marketing and promotional efforts, will make this happen.  Internet advertising has become a popular method of achieving this, for example PPC advertising or banner ads.  Mobile phone advertisement is another possibility for the small business advertiser.  Research has ... market research, surveys and trends
msearchgroove » Blog Archive » Permission-Based Mobile Advertising ...
connects the dots in this week’s announcement to support permission-based advertising with a new feature that lets consumers choose mobile display ads they will accept. PLUS a wider discussion of the value of permission and preference in mobile advertising. After months of researching my chapter contribution to an upcoming book on marketing to Digital Natives , it’s increasingly clear that mobile advertising companies – and their view of “consumers” needs — must evolve. Mobile is a fiercely personal device and people – particularly empowered Digital Natives – want content and advertising on their ... market research, surveys and trends

SURVEY RESULTS FOR
MOBILE ADVERTISING RESEARCH

Consumer Privacy and Mobile Advertising - Topic Research, Trends ...
The Center for Digital Democracy and the U.S. Public Interest Research Group respectfully amend our November 2006 petition to the Federal Trade Commission requesting an investigation into and relief from tracking and targeting practices in online advertising. [1] We now ask that the FTC also act to protect consumers from a growing number of deceptive and unfair marketing practices and the resultant threats to consumer privacy that are a part of the rapidly growing U.S. mobile advertising landscape. The commission cannot continue to sit idly by and wait—as it has done with the concerns over privacy raised by online advertising in ... industry trends, business articles and survey research
London Calling » 40% of UK mobile users want mobile ads says KPMG ...
followed by 28 percent who will view ads to access instant messaging.  These figures are even higher globally – 49 percent for free music and 44 percent for instant messaging. Quoting from the survey: Approximately 60 percent of UK consumers would rather watch adverts in return for free online content, than pay for it, according to KPMG’s third annual global Consumers and Convergence survey. The survey – which provides a comprehensive overview of consumer trends in online and mobile technology – shows UK consumers’ appetite for viewing online ads is at its highest when undertaking leisure activities such as shopping ... industry trends, business articles and survey research
RELATED NEWS
Research and Markets: Australia - Mobile Data - M-Commerce and M-Payment
Relative to Asian markets, especially in Japan and South Korea, Australia has a small m-commerce industry. The key elements of effective mobile commerce are mobile payments and mobile advertising. The period over 2009 and 2010 is critical for the development of a larger m-commerce market. No widely adopted standard for mobile payments has been developed in Australia to date. However mobile banking services have been launched by a number of major financial institutions and these services are expected to become more popular with the mass market in the short to medium term. ... market trends, news research and surveys resources
Apple iAds - What's the opportunity?
strategy director and co-founder of Lucidity Mobile, says Apple's new mobile ad network iAds is not a "silver bullet", despite offering the creativity, targeting and standards advertisers crave ... Steve Jobs, the talismanic CEO of Apple, launched the new Apple advertising service iAds in May. Apple believes they have created an advertising channel that "will combine the emotion of TV and the interactivity of the web". A claim like this made by anyone else would probably be dismissed as mere hyperbole. Apple, however, has a habit of shaking up entire sectors with their products (think Mac, iPod and the ... market trends, news research and surveys resources

INFORMATION RESOURCES

Creating an Effective Mobile Advertising Ecosystem
MOBILE ADVERTISING RESEARCH U.K.. Meeting each stakeholder's needs. An effective mobile advertising solution serves the needs of ... technology research, surveys study and trend statistics
Mobile Marketing Association Privacy Committee
issues relating to mobile advertising, including data storage, age appropriate ... Unfortunately, there is a dearth of both public and private research into ... technology research, surveys study and trend statistics
Insights on Mobile advertising.pdf - Insights on Mobile ...
MOBILE ADVERTISING, PROMOTION. AND RESEARCH. 111 Japan we see that primary access to the internet does not reside upon a PC or laptop, it resides on the ...
REAL TIME
MOBILE ADVERTISING RESEARCH
  1. profile image AdvancedMedia ABI Research: Mobile display advertising poised for explosive growth. Annual spend is expected to hit $1.2 bln by 2015. http://bit.ly/9NfXEs
  2. profile image Matchpin RT @importimagem: ABI Research: U.S. mobile display ad revenues to quadruple over the next five years: Although mobile advertising i... http://bit.ly/bAVz7B
  3. profile image smartmobile ABI Research: U.S. mobile display ad revenues to quadruple over the next five years: Although mobile advertising i... http://bit.ly/b2TBjp
QUESTIONS AND ANSWERS
What is the growth potential of mobile advertising in Australia ...
As a research piece on mobile marketing I'm trying to get some key figures on the size of the mobile advertising (including display ads) market in Australia, growth over the last 12-24 months, any key trends or insights on future growth etc. Location specific: Australia posted May 25, 2008 in Mobile Marketing | Closed Share This Experienced Client Account Manager see all my answers Best Answers in: Mobile Marketing (1), Wireless (1) This was selected as Best Answer Growth potential is enormous: A recent US study showed that 18-30 year olds spend 14 hours a week interacting with their mobiles. A recent (not as ...
What do you think of location-based mobile advertising and how do ...
"Borrell, in fact, projects in its upcoming mobile report that location-based mobile spending will hit $4 billion in 2015, up from $34 million in 2009. Including ad spending with promotions, events and research, Borrell estimates mobile as a whole will dominate U.S. interactive marketing spending as soon as 2014 with 70% share, or $56 billion. While it's difficult to imagine mobile advertising beating existing commitments to web development, banners and search, those commitments won't be dedicated to PC browsers but increasingly to smartphones, Kindles, iPads, portable gaming devices and even cars. "The demand for ...