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Special Report on

Mobile Advertising Statistics

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took place this week on the topic of Mobile Advertising and here is a write up of what went down.  Overall it was another good MoMo with a good line up of speakers, with different perspectives and a lively, engaged crowd.  There are quite a few stats in here on mobile advertising so hope it's a useful write up for people.  The Agency View First up was Claire Voloti of Mindshare, the media planning agency, providing her perspective on what ad clients are looking for from mobile and its role within the media plan and schedule.  - Mobile has two roles as an ad delivery platform and as an interactive ...
attracted at least 1.575 billion visitors annually by 2008. The global network of Yahoo! websites receives 3.4 billion page views per day on average . Cite error: There are tags on this page, but the references will not show without a {{Reflist}} template or a tag; see the .
London Calling » Mobile advertising in Brazil
One of the great things about running a popular blog on a hot topic such as mobile advertising is that you hear from amazing thought leaders and practitioners from around the world. Recently, I was contacted by Rafael Storch de Freitas who is an account manager with a large agency in Brazil. He was writing to me to share some recent mobile advertising statistics from the region, and he has kindly allowed me to share the findings here. Rafael mentioned that he recently attended a presentation from the biggest publisher in Brazil, called Editora Abril , about the habits of young people (focused on advertising). He was surprised ... market research, surveys and trends
GSMA Mobile Advertising Statistics
announced a UK task force to study and examine the mobile audience for mobile advertising?  Well this year some details of the study have been published and they look interesting. There are three parts of the study 1. Top Sites 2. User Behaviour 3. Demographics Top Sites 68% of UK consumers visit operator portals. In addition to the top sites, a total of 167,648 mobile Internet sites have been measured during the feasibility study. User Behaviour 1. Mobile users accessing Facebook spend an average of 24 minutes per day on the site – similar to the 27.5 minutes spent on the PC. Mobile users average 3.3 visits on to Facebook each ... market research, surveys and trends


Mobile Advertising [Statistics] | How To Split An Atom
A growing number of users are willing to see ads on their mobile phones, unfortunately, for people marketing to this expanding demographic the vast majority of them want to be incentivized. What’s the incentive that wins out over all the rest? Cash. The Harris Interactive research indicates that mobile advertising, especially via mobile phones, can gain a foothold . . . if it is unobtrusive, targeted toward an individual’s personal tastes and offers something unique. Among teens surveyed, over half (56 percent) said they would be interested in viewing mobile ads with incentives, while over one-third (37 percent) of adults ... industry trends, business articles and survey research
links for 2010-04-19 —
"Tainter’s thesis is that when society’s elite members add one layer of bureaucracy or demand one tribute too many, they end up extracting all the value from their environment it is possible to extract and then some. The ‘and them some’ is what causes the trouble. Complex societies collapse because, when some stress comes, those societies have become too inflexible to respond. In retrospect, this can seem mystifying. Why didn’t these societies just re-tool in less complex ways? The answer Tainter gives is the simplest one: When societies fail to respond to reduced circumstances through orderly downsizing, it isn’t because they ... industry trends, business articles and survey research
Advertisers banking big on 3G
3G is supposed to be the much-awaited magic wand that will flit away all the telecom woes-from falling ARPUs, to price wars to rising capex. With app stores and 3G enabled handsets flooding the market, operators believe that killer apps, powered by VAS are truly key to milking the 3G cash cow, and getting fast RoI on high costs of 3G rollouts. However, contrary to a blinker like approach to VAS and killer apps, offering content that is truly a value add to customers 'and', fulfilling a latent need is more important. This is where mobile advertising steps in for 3G. Tracking trends and needs of customers, ... market trends, news research and surveys resources
John Bremer Joins Compete as Chief Research Officer
BOSTON, MA--(Marketwire - August 10, 2010) - Compete, a Kantar Media company, today announced that John Bremer, a marketing research industry leader, has joined the company as chief research officer. At Compete, he will lead the effort to deliver best-in-class projection/normalization methodologies, set new standards and policies for data quality and serve as the company's primary expert on digital research approaches, models and techniques. "John is joining Compete during a time of tremendous opportunity for our company and our industry," said Scott Ernst, president of Compete. "Data is now driving billions ... market trends, news research and surveys resources


PDF Brochure - Australia - Digital Media - Advertising, Statistics ...
3. Mobile internet advertising. 4. Generation Y is driving the online media push . 5. Revenue statistics. 5.1 Online advertising revenue statistics and ... technology research, surveys study and trend statistics
Keen competition is expected for many jobs, particularly in large metropolitan areas, because of the large number of jobseekers attracted by the glamour of this industry. Job prospects will be best for applicants with a college degree in broadcasting, journalism, or a related field, and relevant experience, such as work at college radio and television stations or internships at professional stations. In this highly competitive industry, broadcasters are less willing to provide on-the-job training and instead seek candidates who can perform the job immediately. Many entry-level positions are at smaller broadcast stations; ... technology research, surveys study and trend statistics
Advertising and Marketing Industries
   Wharton SEI Center s Future of Advertising Project and Empirical Generalizations Conference. 2008. | HOOVER'S ONLINE .    Includes key companies and people. OUTDOOR ADVERTISING ASSOCIATION OF AMERICA, INC . Facts & Figures. | THOMSON RESEARCH  Investment analyst reports.     Search on: advertising in Title | Limit to "Industry Reports." STANDARD & POOR'S NET ADVANTAGE.    Industry Surveys (US) Global Industry Surveys (Asia & Europe) Print: S&P Industry Surveys 1941-2003: | HG 4921 S672 ...
If annual reports contained EEOC statistics, what would we learn ...
To your other questions: "Which companies would look more favorable than others? What would we learn about your own company?" No intelligent person would answer those questions based upon such data. Example: Company founded in 1958 that throughout its 50-year history has had very little workforce turnover. In this regard, in the year 2008 the race/gender demographics of this company may be significantly skewed toward white/male. Even if you viewed the the race/gender composition of this company over several years, there is no way to intelligently make an assessment. FYI, the EEOC is an agency of the US Federal Government. ...
Google Answers: Statistics on ECommerce Cross Selling Effectiveness
Many major e-commerce websites have instituted some version of cross selling. Product description pages and checkout pages typical have sections titled "Customers who have bought X have also purchased Y" or "May we suggest Product Z". Can anyone present any before and after statistics that attest to the effectiveness of these types of cross-selling activities? I am looking to find the average order size percentage (or dollar) increase and/or the average increase in multi-line (more than one product) orders. Ideally the information would also present which of the various e-commerce cross selling activities are the most ...