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Special Report on

Mobile Advertising Trends

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Advertisers are working hard to master mobile, not least because its potential as a medium far outstrips the Web on PCs. Mobile tops 3 billion users worldwide, while PC use is at 1.2 billion, and each of the increasingly Web-enabled digital handsets is a personal connection to an individual. According to USA Today reports, "Despite accounting for about a third of global mobile ad spending, the USA lags in creativity. Much of the spending is still for text messages and simple banners." Important for global marketers, mobile handsets are the dominant way people access the Web in many emerging markets, as it is far ...
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
Portals, Entertainment, Telecom and Travel Lead Mobile Advertising ...
BALTIMORE, Md. – Millennial Media, the leading independent mobile advertising platform, released its one-year anniversary edition of its monthly Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.)™. The brand advertiser-focused S.M.A.R.T.™ profiles a number of trends as observed from the company’s ad servers and campaign data, including: the Top 15 Mobile DMAs, Top 10 Mobile Advertising Verticals by Revenue, details on the Travel vertical’s mobile targeting strategies, key post-click actions, and more mobile advertising engagement and targeting insight. “Over the past year, Millennial Media’s S.M.A.R.T. has ... market research, surveys and trends
JiWire Reveals Mobile Advertising Trends
the leading mobile audience media company that reaches the On-The-Go Audience across its location-based media channel, today released its latest Mobile Audience Insights Report . The report examines device use, consumer adoption of Wi-Fi and consumer preferences for mobile content and advertising delivery. Advertisements in mobile applications are especially effective - over half of survey respondents acted on an advertisement in an app in the last 30 days, and 18 percent made a purchase as a result of it. Location-Based Mobile Ads are Preferred Continuing to focus on how people consume mobile content, this quarter's report ... market research, surveys and trends


HorizonWatching: Emerging-Trends
introduction of the trend towards personal robotics – a trend that will have a significant impact on our lives in this and future centuries.  I’ve previously authored primers on other emerging trend and technology topics…for those check out my category “ Primers ”. Little by little we are all starting to share more of our space with robots as prices drop and new innovative technology makes its way into new robotic products that are designed to make our lives easier, more fun, and safer.  Yes, adoption of personal robots is beginning to ramp up.  My house now has two Roombas (one upstairs, one ... industry trends, business articles and survey research
Home Depot holiday mobile ads help consumers with gift giving ...
The Home Depot is running expandable ad units within The Weather Channel iPhone application as part of its Tool Gift Guide holiday initiative. The ads ask consumers to click to �take the guesswork out of gift-giving.� The banner is an expandable ad unit, so a user can touch the ad and it expands out to take up a majority of the screen on the device. �Consumers require personal attention and the mobile device has transformed the way they seek information, compare prices and transact purchases,� said Paran Johar, chief marketing officer of Jumptap, New York. �They want info fast and on the move so it�s essential to anticipate and ... industry trends, business articles and survey research
How the Fashion Magazine Industry Plans to Profit from Digital This Fall
nearly a quarter of their ad pages in 2009, fashion magazines are poised to make a big comeback in ad sales in 2010 — but the recovered revenue may not come from print sales. Instead, the publishers of major U.S. fashion magazines are ramping up their digital and mobile offerings to meet advertisers’ increasing demands to reach consumers on those platforms. “Digital platforms are increasingly attractive to advertisers who demand accountability and want compelling, innovative programs that make consumers pay attention,” InStyle Publisher Connie Anne Phillips explained. Although InStyle has enjoyed an ... market trends, news research and surveys resources
iOS vs Android: The Latest Numbers
Mobile advertising firm Millennial Media has just released its Mobile Mix report for June 2010, highlighting some of the latest trends in the world of mobile and connected devices. The data shows that while Android is gaining, especially in developer adoption, Apple continues to make the biggest gains in the smartphone space. The iPhone 4 was only available for one week in June 2010 so its impact on the survey results was not directly addressed. We wrote about Millennial’s May report and it is interesting to compare and contrast the two data sets month to month. Overall, Apple remains the leader amongst both smartphones ... market trends, news research and surveys resources


Mobile Advertising Trends - An Abstract
May 15, 2008 ... Mobile Advertising Trends. (An Abstract). A New Media Channel. [For full version of this white paper, please contact CellStrat at ... technology research, surveys study and trend statistics
William Freedman - Blog -
The Future of Media project encourages comments and suggestions on the key questions about the changing media landscape.  This post includes broad questions about the information needs of consumers and citizens.  (The full public notice can be found here .)   1.    What are the information needs of citizens and communities?  Do citizens and communities have all the information they want and need?  How has the situation changed during the past few years?  In what ways has the situation improved?  Gotten worse?  Consider these categories:   ... technology research, surveys study and trend statistics
advertising trends
a journal of cultural criticism based in Chicago. Frank received a Ph.D. in history from the University of Chicago in 1994. Ty Montague is co-creative director at Wieden + Kennedy in New York. In his 15-year career, he has created campaigns for national clients such as Reebok, Mercedes Benz, Coca-Cola, Volvo, Everlast, MTV and others. Beginning in 1994, Montague spent four years as a freelance consultant working on projects for Wieden + Kennedy, Fallon McElligott Berlin, Hal Riney and ...
  1. profile image MobilBarcode Location-Enabled Search and Advertising the Future of GPS Market, Says IEMR: IE Market Research Corporation, the C...
  2. profile image caroberry "@BC_Carl: @caroberry #IAB published new report "Mobile in-App advertising formats: Current & future trends""
  3. profile image BC_Carl @caroberry #IAB published new report "Mobile in-App advertising formats: Current & future trends" #mobile
What marketing/advertising/online trend will become prominent in ...
Mobile: The growth of smart phones is in the sharp incline on the "hockey stick" and carriers will be potentially rolling out advertising sponsored, free-to-consumer unlimited data plans. - Social Marketing: Some folks will figure out how to fully monetize this. Again, due somewhat to the mobile app versions available on mobile devices - Cost Per Call/Cost Per Action Marketing: All media will be forced there by fragmentation, the expectations set by interactive, and the economy at a much more accelerated pace. - Online Video: With research and testing showing it can increase online conversion rates by 30%+, we'll see ...
What is the growth potential of mobile advertising in Australia ...
As a research piece on mobile marketing I'm trying to get some key figures on the size of the mobile advertising (including display ads) market in Australia, growth over the last 12-24 months, any key trends or insights on future growth etc. Location specific: Australia posted May 25, 2008 in Mobile Marketing | Closed Share This Experienced Client Account Manager see all my answers This was selected as Best Answer Growth potential is enormous: A recent US study showed that 18-30 year olds spend 14 hours a week interacting with their mobiles. A recent (not as comprehensive) survey our company did showed a little less - ...