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Special Report on

Modeling persuasion in social advertising

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Dr Hassan is a Senior Lecturer in Management.  Prior to her appointment at Heriot-Watt University in 2009, Dr Hassan was a Lecturer in Marketing at the University of St Andrews.  Her research is within the area of consumer research specifically focusing on anti-consumption and social marketing. She is a co-investigator of the International Tobacco Control Project Evaluation Project (see ). Dr Hassan is also a visiting researcher at the Institute of Social Marketing ( ) and deputy chair of the Academy of Marketing Consumer Research SIG. She has also previously worked at the ...
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
REVIEWS AND OPINIONS » Effective Management
A Manager has to take a long-term view; while a team member will be working towards known and established goals, the manager must look further ahead so that these goals are selected wisely. By thinking about the eventual consequences of different plans, the manager selects the optimal plan for the team and implements it. The manager ensures that work is not repeated nor problems tackled too late, and that the necessary resources are allocated and arranged. Provider The Manager has access to information, which the team needs. The role of a manager is important because authority, which the manager holds uniquely within ... market research, surveys and trends
Capacity Building and E.extension for Enhancing Agriculture ...
The green, white and blue revolutions gave us food security. The high yielding varieties and new technologies were webbed with chemical farming. Even today we have critical gaps existing in productivity of food grains between technology using farms and traditional farming practices. The chemical farming resulted in the soil degradation, water pollution, soil erosions and salinity. By now, we face land degradation problems in 173 million hectares which is around 53% of cultivated land. Annually we loose 5000 Million Tones of top soil with NPK losses of 5-8 Million tones per year. In Mahrastra a survey showed that the depth ... market research, surveys and trends


The Dimensions of Web Site Credibility and Their Relation to ...
For example, one study of online scams found that 90 percent of participants ( including technical experts) could not ... merchants lost $3.6 billion due to e- fraud [Cybersource 2008]. ...... "Modeling Persuasion in Social Advertising: A ... industry trends, business articles and survey research
Micro Persuasion: Research
Therefore, search engine visibility (and all of the reputational concerns that go with it) are front and center an opportunity for the public relations industry to shine. With this in mind, my colleagues and I have co-authored a 13-page position paper on Search Engine Visibility. We released it to our clients last month but now we are making it available to the public today at the Edelman New Media Academic Summit in Washington. You can download it here (PDF). It's also embedded below. This is the second in a series - the first is here . In the paper we posit that today there are two primary search visibility tactics: Paid ... industry trends, business articles and survey research
Neuroscientists Can Predict Your Behavior Better Than You Can
"Half the money I spend on advertising is wasted; the trouble is I don't know which half." - John Wanamaker, 19th-century U.S. department store pioneer In a study with implications for the advertising industry and public health organizations, UCLA neuroscientists have shown they can use brain scanning to predict whether people will use sunscreen during a one-week period even better than the people themselves can. "There is a very long history within psychology of people not being very good judges of what they will actually do in a future situation," said the study's senior author, Matthew Lieberman, ... market trends, news research and surveys resources
As Web privacy concerns rise, Foursquare tries to carve a niche
(GPS) chips in your smart phone if you've logged on to the Foursquare social network and "checked in" at a local business location. On Foursquare, a ping is a brief "I'm here" message, while a shout is a text message . "I've got about 150 friends and mutual acquaintances on the service," said Shawn Horton, 24, of St. Paul, Minn., a dedicated user of social media. "You just let your GPS phone say 'I'm here.' " But New York-based Foursquare, a hot new social network that claims 1.5 million users nationwide who can locate each other whenever they want, is also a ... market trends, news research and surveys resources


In “Modeling Persuasion in Social Advertising: A Study of. Responsible Thinking in Antismoking Promotion in Eight. Eastern EU (European Union) Member States ... technology research, surveys study and trend statistics
Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion
Two key features of modern evolutionary approaches are functionality and domain-specificity (Kenrick and Shiota forthcoming; see Saad 2007 for a more detailed discussion). Functionality refers to the explicit consideration of how a recurrent pattern of behavior, affect, or cognition might have served to solve recurrent adaptive problems confronted by all ancestral humans; such fundamental adaptive problems include protecting ourselves from predators, finding and attracting mates, making friends, gaining status, and avoiding disease (see Kenrick et al. 2003 ). When adopting an evolutionary approach to examine emotion and ... technology research, surveys study and trend statistics
Topics in Social Psychology: Persuasion (CROW)
a collection of WWII propaganda from the National Library of Scotland -- it makes a distinction between and presents examples of "black propaganda" (intended to demoralize the enemy) and "white propaganda" (intended to inform and boost morale of the homefront). [added 12/26/06] "Propaganda tactics and Fahrenheit 9/11" - essay by Kelton Rhoads on his "Working Psychology" site -- He also wrote a follow-up essay entitled "Backdraft 9/11: A backlash against Michael Moore on election day?" [added 6/20/05] "To protect ...
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Google Answers: Consumer Psychology PhD Programs in the U.S.
I am looking for a list of Ph.D. programs in Consumer Psychology, for the United States only. I am only interested in formal Ph.D. programs, such as 1) a Marketing Ph.D. program that offers a formal degree in Consumer Psychology, 2) a Psychology program that offers this degree, or 3) an interdisciplinary/multidisciplinary formal Ph.D. program. I am also interested in marketing or psychology programs that offer formal "concentrations" or "emphases" in Consumer Psychology (that is, there might be a formal Ph.D. from a psychology program, with a concentration or major in consumer psychology.) Whatever it is called, there must be ...
To grad school or not to grad school? | Ask MetaFilter
I love psychology. I annoy my friends because I constantly bring up references to psychology experiments in conversation (its so relevant to life, the universe, and everything!) After pursuing a master's in another field and being supremely unhappy, I've decided that I need to get back into the world of psychology. But what drove me away in the first place was research and academia - though I love answering psychological questions, I don't want to deal with the bureaucracy inherent to academia or be stuck in an ivory tower - and though doing what you're passionate about means more to me than money, I want to ...