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In today’s economy, every dealer is looking to get more out of their advertising dollars. Leveraging your media money for lower rates and increased added value is just the beginning. Here is a simple tip that will help you sell five to ten more cars next month, and every month, through your current media partners without increasing your advertising budget. It is called Relationship Marketing and, properly executed, will deliver incremental... Read More In today’s economy, every dealer is looking to get more out of their advertising dollars. Leveraging your media money for lower rates and increased added value is just ...
The immediate response to surviving an economic downturn involves battening down the hatches and simply weathering the impending storm, cutting whatever is necessary to make it through the chaos. Marketing usually falls to the wayside, workers are cut, and prime opportunities to position your company as a customer service or market leader pass by unnoticed. You may be hearing some of the most promising news that’s come along in months, however. Yes, the bleak outlook that companies had just a few months ago is transforming into a positive, though cautious, attitude. While economic ... Read More
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