Special Report on
Motorcycle product advertising
Motorcycle product advertising - Trends
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The $14.6 billion U.S. market for motorcycles is set to see its 13th consecutive growth year with the support of the of a key consumer bloc. Baby boomers are heading out on the highway in droves. This Packaged Facts report covers the explosive market for motorcycles, including cruisers, sport bikes, touring and dirt bikes, which accounted for about 91% of motorcycle sales in 2004 and scooters, standard bikes and dual-purpose bikes, which accounted for the rest of the market. All segments will get a boost in the coming year, due to skyrocketing gas prices, bringing more cycle devotees into the core user group and further changing ...
The report examines key distribution trends taking place in the motorcycle insurance market and offers insight into the advertising strategies of the top motorcycle insurance distributors. It also analyses which underwriters are leading the way in this market and forecasts what the future holds for the sector over the next four years. Scope *Analysis of market size and the drivers behind recent developments. *Insight into the main competitive developments taking place in the UK motorcycle insurance market. *GWP forecasts to 2014, based on in-house expertise and proprietary model. Highlights Read More
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MOTORCYCLE PRODUCT ADVERTISING
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