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Musing on Social Advertising
Musing on Social Advertising - Trends
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yesterday - it's a nice and I gues somewhat succinct summary of my thoughts on the Future of Branding and Communications - check it out! Bottom lines: good brands are those that are loved and followed . Return on Involvement becomes Return on Investment. In order to sell something you have to give something to get something. Well - and that's all I have to say about that. Related articles by Zemanta Don't Leave Communication out of Marketing (blogs.hbr.org) The engagement at MIPTV (see yesterday's post) was an all-around good event and everything flowed very smoothly (including, I ...
I think that's the same model in commercials for Cialis (left) and Plavix (right). Aside from the obvious hilarity of promoting a drug that causes hearts to palpitate and then one that calms them, I think she illustrates some of what's wrong with advertising. We know the spots aren’t real, of course. When the model and her model husband discover the urge to procreate while painting the walls in their model living room, the set morphs into an outdoor setting so they can instead sit down and lecture us about our, er , heads exploding and other risks from taking Cialis. The ... Read More
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MUSING ON SOCIAL ADVERTISING
Social Media in Healthcare
Social Media Growth - Online Advertising Opportunity
- MediaFuturist: Music 2.0 Webinar: the PDF and the audio/video
- MediaFuturist: Free, public Music 2.0 / Future of Music Webinar ...