Special Report on
National Advertising Division Cases
National Advertising Division Cases - Trends
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Within the home theater marketplace, NAD has earned a reputation as a firm whose roots are firmly grounded in the high-end audio tradition, yet as a maker of products that, though they may be premium-priced, are nevertheless affordable. Yet in almost every way possible NAD offers prospective buyers cues that its core values and priorities are different from those of most mass-market manufacturers. In essence, NAD is about sound quality first and almost everything else second. As a result has never been very interested in the game of “specsmanship” for its own sake, nor does it care about being first to market with ...
reached settlement agreements in four separate cases alleging deceptive marketing, including insufficiently supported claims, for four weight-loss supplements—Xenadrine EFX, CortiSlim, TrimSpa and One-A-Day Weight Smart. The settlements , which total $25 million in cash and assets, do not declare guilt but do include provisions prohibiting future advertising claims. "You won’t find weight loss in a bottle of pills that claims it has the latest scientific breakthrough or miracle ingredient," said Deborah Platt Majoras, chairman of FTC. "Paying for fad science is a good way to ... Read More
SURVEY RESULTS FOR
NATIONAL ADVERTISING DIVISION CASES
How Could AG Bell be UNBIASED?