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Special Report on

National Advertising Division

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SEATTLE--BUSINESS WIRE--Aug. 30, 1996--The Seattle Times Co. has named Donna Tuggle division manager for the company's national advertising department.This appointment was effective Aug. 26, 1996. Tuggle will report to Mike Lemke, vice president/advertising for The Seattle Times Co.As national advertising division manager, Tuggle will manage the national sales and... Tags : Seattle Times Co. Research articles 1996-08-30 NAD gives OK to Papa John's ad - Better Business Bureau's National Advertising Division - Brief Article NEW YORK - In response to a complaint from Pizza Hut, the Better Business Bureau's ...
(IAB). The 11-member Board sets policies and procedures for advertising industry self-regulation. The CBBB provides third-party oversight of the self-regulatory system.
Dietary Supplement Claims at POS Roles and Responsibilities
The mainstream media coverage of the May Senate Hearing on Capitol Hill gave the incorrect impression no rules exists when it comes to marketing dietary supplements. But in fact, as with all industries, dietary supplement advertising claims are required by law to be truthful, not misleading and substantiated with adequate evidence. Further, the Dietary Supplement Health and Education Act (DSHEA) established general boundaries on permissible claims for supplements. Claims to treat, prevent or cure a disease are not permitted, and under the law, such claims render the product an unapproved drug, subject to various civil and ... market research, surveys and trends
NAD: In The Land Of The Free, Goods “Like Free” Better Mean Really ...
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The National Advertising Division of the Council of Better ...
Perhaps you've noticed that many advertisements make bold claims about the products they're hawking. Claims like: New. Improved. More. Best. Can you trust these claims? Do they have any real meaning? How "new" must a product be to term itself so? When can an item be fairly described as "on sale"? It turns out there's an entire organization devoted to pondering these vitally important questions. Back in 1971—at the height of Nader-ite consumer activism—the advertising industry realized it needed to provide some form of assurance that ads were truthful and accurate. Thus was born the National ... industry trends, business articles and survey research
Identity Theft
The 2006 Identity Fraud Survey Report - released by the Council of Better Business Bureaus and Javelin Strategy & Research - provides new facts on how identity fraud occurs, counterintuitive insights that challenge conventionally accepted beliefs about these crimes, and steps consumers can take to further protect themselves against this problem. Identity fraud is defined as access to personal account information that leads to fraud. The comprehensive, longitudinal survey, independently produced by Javelin Strategy & Research, is believed to be the largest ever on identity fraud, with an increased 2005 sample size of 5,000 ... industry trends, business articles and survey research
Synthetic and Natural Supplements Not Free From Chemicals
Recent findings reveal that synthetic and natural supplements may still be exposed to harmful chemicals and pesticides, and it is therefore suggested that individuals supplement with organic-based products. Synthetic supplements are often produced through a fermentation process that uses genetically modified bacteria or yeast to create the compound. Although natural supplements do not use fermentation, they still may be sprayed with potentially dangerous chemicals and pesticides during the growing process. “This troublesome finding highlights the importance of organic methods,” said Dr. James Perin, chief scientific ... market trends, news research and surveys resources
Greenpeace loda Apple e critica Dell
che invece è stata “bacchettata” da Greenpeace per non aver rispettato gli accordi secondo i quali tali sostanze sarebbero state eliminate dai propri prodotti a partire dalla fine del 2009 . Nell’ultimo aggiornamento della guida “Greener Electronics” redatta dall’organizzazione ambientalista, Dell è stata collocata al 10° posto (su 18 partecipanti), ben 5 posizioni più in basso rispetto ad Apple (che ora occupa la 5° posizione). Nonostante Dell abbia compiuto ottimi progressi nel ridurre la quantità di CO2 e nell’offrire prodotti eco-sostenibili , è stata fortemente penalizzata per non ... market trends, news research and surveys resources


Exhibit A National Advertising Division, Children's Advertising ...
It is the policy of the National Advertising Division of the Council of Better Business. Bureaus not to endorse any company, product, or service, ... technology research, surveys study and trend statistics
NAD/CARU/NARB Procedures
the final case decisions of NAD, CARU and NARB, and summaries of any other ... It is the policy of the National Advertising Division of the Council of ... technology research, surveys study and trend statistics
Texas Advertising and Public Relations - Law and Ethics
The advertising industry has no real Code of Ethics or Code of Professional Conduct. This is largely because advertising is a profession of communication, and communication is protected by the First Amendment. While other professions can adopt a Code that is enforceable by law, any attempt to license or otherwise legally enforce an ethical code for advertising would run afoul of free speech guarantees. The closest thing to an Advertising Code of Ethics is the Code of Advertising adopted by the Council of Better Business Bureaus (CBBB). That code applies to all Better Business Bureau members. The CBBB also serves as the ...
Why is Verizon Wireless crying foul over Sprint's ad slogan "most ...
Yep, that's right: Verizon Wireless, the same carrier that successfully defended its "Map for that" campaign against a lawsuit from AT&T, is now complaining that Sprint's "most dependable 3G network" slogan is inaccurate. That's the word from Yahoo! News, which reports that the National Advertising Division of the Council of Better Business—after a little prodding from Verizon—has asked Sprint to drop its "America's most dependable 3G network" tagline, apparently because a recent survey found that Verizon drops and/or blocks fewer calls than Sprint. Sprint's ...
What is the reason for sensa claims ok testimonials off base?
The National Advertising Division (NAD) of the Council of Better Business Bureaus found Sensa Products LLC has reasonable support behind the express weight-loss claims for its Sensa product; however, NAD recommended the company discontinue certain testimonials. NAD had requested support for claims about its efficacy, clinical results and method of action—that the blend of flavored crystals enhances the smell and taste of food and promotes a faster sense of fullness. After reviewing evidence including a large body of research on the actual product and the science behind it, NAD determined Sensa has reasonable support for its ...