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Special Report on

Network Advertising Initiative

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is the predictive targeting network that drives consideration for brands, incremental transactions for retailers, and relevance in advertising for consumers. No personal information of any kind is ever collected: We use analytics and completely anonymous shopping data to accurately describe audiences and predict what they are interested in buying. AdBrite ( ) is a real-time ad exchange serving over one billion impressions a day on over 100,000 sites. We are focused on maximizing advertiser ROI and publisher yield through best-in-class-targeting and optimization technology. We do not exist to sell ads. We exist ...
— harmed user privacy. The NAI seeks to provide self-regulatory guidelines for participating networks and opt-out technologies for consumers in order to maintain the value of online advertising while protecting consumer privacy. Membership in the NAI has fluctuated greatly over time and both the organization and its self-regulatory system have been criticized for being ineffective in promoting privacy.
Top 50 Sites to Learn About Information Privacy
Online, in the workplace and in your health life, you cannot avoid privacy concerns. Identity theft, stolen credit cards, workplace surveillance , online medical records and other issues all touch on your rights as an individual to maintain privacy. The following list contains Web sites, articles and tools that you can use to learn about your rights as a U.S. citizen to your privacy, and how you can maintain that privacy through certain measures and with help from advocacy organizations. COPA Commission , a congressionally-appointed panel, was mandated by the Child Online Protection Act. COPPA , Children’s Online Privacy ... market research, surveys and trends
How to Stop Being Monitored by Online Advertisers | The ...
A friend was recently Web-researching beaches in the Caribbean. Suddenly she noticed that when she was on unrelated Web sites – such as a garden tool site – she was being shown ads about beaches in the Caribbean. If you’ve had an experience like this, chances are you’ve encountered what is politely called “behavioral advertising,” and some of us are a bit unnerved by it. Some of us feel like we have been watched and our privacy has been violated. That’s why we looked for a free way to opt out of having our “click-streams” (list of sites we visited) monitored. But first, is there good reason to opt out of this monitoring? Can ... market research, surveys and trends


The Economic Impact of Eliminating Preemption
Mar 20, 2010 ... This study was sponsored by the Network Advertising Initiative (NAI). .... 2009 and reached an average of 78 percent of the total U.S. online ... Study participants had total ad revenues of over $3 billion in 2009, ... industry trends, business articles and survey research
Web Site Marketing News - Web Site Marketing Group
Welcome to the Web Site Marketing Report, a newsletter offering resources to help businesses attract more visitors and customers to company web sites. Send comments, suggestions or submissions to Featured This Issue: Direct Marketing News Says Search Engine Marketing is Finding Its Way New Standards Announced for "Web Beacons" Web Site Marketing Reports Simultaneous Media Use Poses Challenges to Media Planners UN Report: Internet Use Booming Worldwide Internet Mergers and Acquisitions Up 26% in October Most Retailers Post Increased Holiday ... industry trends, business articles and survey research
Advertisers offer new way to opt out of targeted online ads
search. Then, you read some reviews and check prices on shopping sites. Suddenly, you see ads for computers while reading the news or checking movie show times. Or, how about this one: You're on a national news site. You only see ads for events and businesses in your area. Situations like these are not mere coincidences. Advertisers are increasingly using targeted advertising to serve online ads. They check Web browser cookies to see what sites you visit. They use your computer's IP address to learn where you live. They may see your Facebook groups. They can get a large amount of data from a variety of sources. ... market trends, news research and surveys resources
New PreferenceCentral Study Reveals Consumers' Attitudes Toward Behavioral ...
today announced results of a survey of 1,050 U.S. Internet users that shed new light on consumers' attitudes towards targeted advertisements they are exposed to online. Contrary to prior research, the survey results reveal that Internet users are more likely to prefer targeted online ads when they are asked to make real-world, value-for-value trade-offs, such as free access to Internet content. The research also shows that attitudes and preferences significantly shift when consumers are provided with education about behavioral targeting or when they are offered the ability to control targeted ad exposure.  ... market trends, news research and surveys resources


THE NETWORK ADVERTISING INITIATIVE: Failing at Consumer Protection ...
Nov 2, 2007 ... See Network Advertising Initiative, Self-regulatory Principles ..... the Network Advertising Initiative -- of which we're part -- and you ... technology research, surveys study and trend statistics
Network Advertising Initiative (NAI) - Online Profiling
On behalf of my colleagues in the Internet network advertising business, I would like to thank the Federal Trade Commission and the Department of Commerce for the opportunity to participate in today’s workshop. Earlier this year, a group of companies in the Internet network advertising business began talking with government officials about issues surrounding advertising on the Internet. They include 24/7 Media, AdKnowledge, Adsmart, AdForce, DoubleClick, Engage, Flycast, MatchLogic, NetGravity and Real Media. The first thing to know about our companies is that we are not "mysterious entities" ... technology research, surveys study and trend statistics
Self-Regulatory Principles For Online Behavioral Advertising: "Or ...
about the Network Advertising Initiative’s opt out for behavioral targeting, noting that there is no guarantee that participants will stop tracking users (only that they will stop serving targeted ads with the data they gather). Now a distinct coalition of online advertisers has proposed its own self-regulatory program, modeled on principles released (PDF) by Federal Trade Commission staff earlier this year. I took a closer look at what the new industry program says about opting out of the collection of user browsing habits. Hint: pay close attention to the use of conjunctions. The proposed self-regulatory program for online ...
  1. profile image bartelbreet Network Advertising Initiative : Students in Marcus Graham Project Visit Tulsa - Greater Tulsa Reporter Newspapers
  2. profile image ashiqajockey Network Advertising Initiative : Netmining Audience Network Broadens Global Reach with European Expansion - Braden...
  3. profile image sebmaster NAI : US Network Advertising Initiative following FTC threats regarding cookies and data management by adnetworks
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Google Advertising Cookie and Privacy Policies - AdSense Help
is used by Google in the ads served on the websites of its partners, such as websites displaying AdSense ads or participating in Google certified ad networks. When users visit a partner's website and either view or click on an ad, a cookie may be dropped on that end user's browser. The data gathered from these cookies will be used to help better serve and manage ads on the publisher's site(s) and across the web. What should I put in my privacy policy? Your privacy policy should include the following information: Third party vendors, including Google, use cookies to serve ads based on a user's prior visits to ...
Casale Media's Joe Casale on the State of Online Media and Advertising
has been involved with computers since the late 1970s. His company has over a decade of experience in online marketing; and is a part of the Casale group of companies, which went into business over 30 years ago. Casale Media sells a popular advertising delivery service called OPTIMAX. Casale recently spoke with Brett Tabke, founder and CEO of the popular WebmasterWorld search engine optimization and webmaster forums, and shared his thoughts on the current state of online media. What Does Casale Media Do? Casale Media sells interactive marketing, online media, advertising delivery management, and online advertising ...