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New Product Advertising pitch - Trends
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Recently, I was asked to take part in a discussion about trends in the beauty business over the past 10 years. The following is an excerpt from the interview: How long have you worked in the beauty industry? A very long-seeming 2 years. From the time that you have worked in the industry has it changed at all, and if so how? Because I have been in the industry for a short time (as a beauty editor) I haven't noticed any changes in particular during my tenure. However, in studying the beauty industry and in the process of becoming somewhat of an expert, I have noticed the following: 1. There is a lot of money to be made in ...
APT hopes to solve those problems. It’s a Web-based product that aims for a smoother and more efficient ad-buying process with a drag-and-drop interface, simple analytics, and all-in-one client “dashboard.” Geared toward not just advertisers, but also digital publishers, media companies, ad networks, and agencies, the technology uses multiple kinds of targeting–geographic, demographic, and behavioral–to achieve what Yahoo says will be the best possible destination for graphical ads with a minimal amount of work. (Credit: AMC) Yang said that APT’s genesis ... Read More
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