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Special Report on

Newspaper advertising in newspapers nationwide

newspaper advertising in newspapers nationwide special research report Photo by www.magnetreps.com
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an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
REVIEWS AND OPINIONS
Classified Concepts, Scripps lead the way in Mobile Classified ...
E.W. Scripps Company adds mobile text messaging component to classified advertising across 14 newspapers nationwide, using Classified Concepts’ CCText™ Program.   Santa Barbara, CA [June 17, 2010] – Classified Concepts is pleased to announce its partnership with The E.W. Scripps Company. The Scripps Company will be utilizing CCText™, a mobile text advertising program for classifieds, across all fourteen of its daily and community newspapers. CCText™ provides a cost effective way to deliver detailed information to readers via text message. The newspaper simply adds a textable code to each of its classified listings. Readers ... market research, surveys and trends
Newspapers Battle eBay and Craigslist | AustinPost.org
The Austin American-Statesman is part of a new online auction called boocoo.com.  It is a consortium of some 300 other newspapers nationwide and Ranger Data Technologies.  Its purpose?  To attack ebay and combat Craigslist.  Boocoo.com was supposed to go live June 14, but it is still “under construction” and available “on a restricted basis,” according to the site.  The national launch is June 21, 2010. “The real significance in this effort is the Statesman and newspapers nationwide are banding together to strike back at eBay who has abandoned the auction format in favor of ... market research, surveys and trends

SURVEY RESULTS FOR
NEWSPAPER ADVERTISING IN NEWSPAPERS NATIONWIDE

CNPA Advertising Servies - Reaching newspaper markets nationwide ...
Progress is very good with the implementation of the National Preprint Network (NPN) says Sharla Trillo, director of CNPA Advertising Services. Already the program has contributed more than $2 million, all in plus business, to the newspapers. NPN currently has 25 contracted members including in California: The Sacramento Bee, San Francisco Chronicle, The Modesto Bee, Los Angeles Times, The Fresno Bee and The Record in Stockton. About 25 additional papers are in discussion to join NPN. Over-the-phone training has been completed for 20 of the member papers. Trillo said the other members ... industry trends, business articles and survey research
A Refutation of NAA President John Sturm's Newspaper Propaganda ...
The Newspaper Association of America’s May advertorial represents a desperate attempt to convince advertisers that the newspaper industry “remains strong” and shows just how bad things have gotten for advertising’s favorite pastime. Still, this PR fluff, written by NAA president and CEO, John F.Sturm (or some PR agency), and titled, “The reality about newspapers,” screams for critique. Here’s mine, line by line. In the past two years, the newspaper business has faced unprecedented financial challenges. The economic meltdown and advertising recession have hit our industry hard. But make ... industry trends, business articles and survey research
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I stopped gambling on April 10, 1968. At that time gambling in America looked very different than it does today. Legal casinos were only in Las Vegas. There was no such thing as Internet gambling. There were no cell phones. There were no credit cards or ATM machines. There weren't any check cashing privileges at racetracks. Off track betting, Simulcasting , or telephone betting did not exist. There were no phones at the racetrack. Only three states had a lottery. Riverboats were a tourist attraction along the Mississippi River (not gambling facilities). There were no toll free 800 numbers to call to buy information on what ... market trends, news research and surveys resources
Putting the Watchdogs on the Payroll
The internet is the best mechanism ever invented for the distribution and promotion of baseless conspiracy theories. But it is also a matchless device for distributing information on true, and truly disturbing, developments. Case in point: the Federal Trade Commission (FTC)'s recently released  discussion draft on "reinventing" journalism. Those who have read the 35-page document are mostly left agog by its absurd reach and its dangerous suggestions.  Among the items under discussion: Enhanced postal subsidies for newspapers, which already have their own uniquely cheap postage rates. Tax credits for ... market trends, news research and surveys resources

INFORMATION RESOURCES

Newspaper Innovation and Advertising Competitiveness in Beijing ...
Advertising competitiveness in newspapers from Beijing and Shanghai. Many comparative studies have shown that newspaper advertising developments in ... technology research, surveys study and trend statistics
The US Newspaper Industry in Transition
Newspapers depend on advertising for about 80% of revenues. .... of radio hurt newspapers. Newspaper advertising revenue fell 45% from 1929 to 1933, and was ... technology research, surveys study and trend statistics
Nationwide, a Reckoning | BU Today
the independent student newspaper of the University of California at Berkeley. Because of a “difficult financial situation,” it would no longer put out a Wednesday edition. Continued budget troubles also forced the newspaper to cut the few dollars it paid staff reporters and photographers. Print ad revenue was tanking, and the newspaper had almost no other income — no university support, no stream of checks from rich alums, no major grants. “For better or worse, we’re on our own,” says Will Kane, the paper’s editor. Much of this would sound familiar on the Boston University campus. While the Daily Cal ’s degree of independence ...
REAL TIME
NEWSPAPER ADVERTISING IN NEWSPAPERS NATIONWIDE
QUESTIONS AND ANSWERS
Which Pittsburgh newspaper has the largest daily circulation?
Oct. 31--If circulation figures released yesterday are any indication, things are going from bad to worse in the newspaper industry -- and the Post-Gazette is no exception. Nationwide, daily newspaper circulation fell an average of 2.8 percent over the six-month period ended in September, according to Newspaper Association of America calculations of figures released by the Chicago-based Audit Bureau of Circulation. Sunday circulation fell 3.4 percent nationwide over the same time period. At the Post-Gazette in the last six months, daily circulation fell 8.1 percent, from 230,887 to 212,075, and Sunday circulation ... get more here
Are we six months from the Freep just reprinting the AP feeds ...
What's going on at the Detroit Free Press? Terry Lawson and Mike Duffy have apparently accepted buyouts, and Susan Ager writes that she was going to , but then decided against. This is wild stuff - essentially the identity of the lifestyle section for the last decade+. Massive cost-cutting, some sort of housecleaning, or what? And if anyone has recommendations for how they keep in the loop about this sort of Detroit-specific stuff (my blog searches haven't turned up much), I'd love to hear it. Newspaper circulation nationwide has been in decline for decades, but the rate has accelerated in recent years. The ...