Special Report on
Newspaper advertising in newspapers nationwide
Newspaper advertising in newspapers nationwide - Trends
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With Gutenberg's invention of the movable printing press, the printed word became a dominant medium for mass communication. The newspaper, being a product of the printing press and the only medium for mass communication, enjoyed the privilege of monopolizing the mass media market for centuries until the advent of radio and television.(1) Facing a declining readership since the 1960s,(2) the U.S. newspaper industry has made a lot of efforts to reverse the decline. In addition to improving the presentation of the print product through color photographs, informational graphics, and modular layout,(3) some newspapers have also ...
Musings (and occasional urgent warnings) of a veteran media executive, who fears our news-gathering companies are stumbling to extinction With newspaper share prices up some 380% in the last 12 months, even the ordinarily incisive Economist Magazine last week offered an upbeat appraisal for an industry that many had written off for dead a year ago. But it is flat wrong to believe that newspapers are on the mend in the United States. In fact, American publishers missed out on the broad advertising recovery that took place in the first three months of this year. This should trouble anyone ... Read More
SURVEY RESULTS FOR
NEWSPAPER ADVERTISING IN NEWSPAPERS NATIONWIDE
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