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Next Step In Online Advertising?
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SubHub Insider newsletter, packed full of exclusive articles to help you create, market & monetize your website or blog content. Subscribers get our FREE eBook! - "The Membership Website Jumpstart Guide" Online advertising is evolving to better meet the needs of both advertisers and publishers. When advertising first moved online the traditional advertising agencies determined how it was bought and sold. They wanted to replicate the models they knew and understood form the offline world with the result they focused on banner ads sold on a CPM basis. Initially the results were poor, but over time the performance of ...
In local search, it may be possible to find locations of businesses to visit, and maps that help you travel to those places. Advertisements may be shown with the listed businesses. A new patent application from Yahoo describes a way of allowing advertisers to integrate their inventory of available products at a specific physical location with their ad shown in Yahoo Local Search. The problem that they say this solves is that it can let consumers more easily decide which retail shops to visit to buy specific products. It may also allow shoppers to make a purchase of that product online, ... Read More
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