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Nine advertising ideas that work
In 2009, the focus was on the impending recession and the need to cut back spending. This year, consumers -- still hurting from the recession -- continue to crave comfort foods. For their part, chefs keep sourcing more local and organic foods, making strides in the sustainable food movement. In this environment, it is not surprising to find restaurants adding a touch of luxury to inexpensive food items. This year, nine food and restaurant trends to watch for are: 1. Hamburgers Hamburgers are taking every street corner by storm. Last year, mini hamburgers – or sliders – ...
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(HDTV). Television systems are also used for surveillance, industrial process control, and guiding of weapons, in places where direct observation is difficult or dangerous. Amateur television ( ham TV or ATV ) is also used for experimentation, pleasure and public service events by amateur radio operators. Ham TV stations were on the air in many cities before commercial TV stations came on the air.
After the wild ride that was ’08, many business owners are asking themselves just where to invest their time, energy and money in the new year. From dealing with hundreds of business owners each year, here are a few suggestions . . . 1. Listen More. For many businesses and industries, this past year was more than a bump in the road — it represented a fundamental shift in the way their goods and services were bought and sold. Your customers are looking for the same things you are, ways to operate more effectively and efficiently. When was the last time you called your best ... Read More
REVIEWS AND OPINIONS
Last week I was on a panel at the Australasian Media & Broadcasting Congress where we were discussing the future of advertising. One of the questions I was asked was whether I thought 3D TV was the future of television advertising. My response was an emphatic NO. Nonetheless we did discuss many concepts that probably going to be a big part of television and advertising going forward and it seems to me that Masterchef has them in spades. 1. A good storyline will always be successful, even if its not alone in guaranteeing success. Masterchef cleverly builds towards a climax like most reality TV shows but really allows us to follow ... market research, surveys and trends
There's a wonderful scene in the David Mamet film State and Main where one of the characters (played by Phillip Seymour Hoffman) asks another "What is an associate producer credit?" The character replies - "It's what you give your secretary instead of a raise." The controversy over credits (especially Producer credits) in Hollywood is legendary. Did it really take 14 producers to manage the Transformers Revenge of the Fallen movie? Okay, I might buy that given that it’s a big blockbuster special effects movie. But how about the last Twilight movie? Nine producers? Really? And, if you can ... market research, surveys and trends
SURVEY RESULTS FOR
NINE ADVERTISING IDEAS THAT WORK
Nevadans aren't warming up to Sen. Harry Reid, despite plenty of early advertising designed to boost his image, a new poll shows. Just 38 percent of respondents said they had a favorable opinion of the Democratic Senate majority leader, the same percentage as in October and 1 point higher than in August. The survey of 625 registered Nevada voters by Mason-Dixon Polling & Research suggests the promotional bombardment that Reid launched more than six weeks ago has yet to hit its target. "I'd be worried," said Michael Franz, an assistant professor at Bowdoin College in Brunswick, Maine, who studies political advertising. ... industry trends, business articles and survey research
As workers prepare to enjoy a long weekend and celebrate the official start of the summer vacation season, for some, vacation won’t mean being free of the office. A quarter (25 percent) of workers, up from 20 percent in 2007, said they plan to stay in contact with work while on vacation, and close to one in ten (9 percent) said their bosses expect them to be working or at least checking voicemail/e-mail while on vacation, according to CareerBuilder.com’s annual vacation survey. Fifteen percent of workers said they gave up vacation days in 2007 because they didn’t have time to use them. Nine percent gave up four or more days. ... industry trends, business articles and survey research
At the MIT Media Lab, innovation and solving age-old problems is a daily exercise. One interesting project in the works is a folding car that is enabled in large part by the fact that its powertrain would be distributed between its four wheels instead placed in the heart of the vehicle. And while the car is still largely a concept, the researchers developing it have already built prototypes of a vehicle with that type of powertrain system. CNET reporter Daniel Terdiman got a chance to see that prototype on a Road Trip 2010 visit to the lab. (Credit: Daniel Terdiman/CNET) CAMBRIDGE, Mass.--If I learned one thing Thursday, ... market trends, news research and surveys resources
In "King of the Slots: William 'Si' Redd," former Las Vegas Review-Journal executive Jack Harpster chronicles how the son of a sharecropper pulled himself from abject poverty using keen business sense and plain hard work to become a multimillionaire and founder of slot giant International Game Technology. When Redd died in 2003 at the age of 91, Reno-based IGT ranked as the world's largest slot manufacturer. The company was reported to have built an estimated two-thirds of all slot machines on U.S. casino floors at the time of Redd's death. The meticulously researched biography pieces together Redd's ... market trends, news research and surveys resources
Oct 23, 2008 ... of ideas, goods, and services to create exchanges that satisfy .... done without disclosure, and under the premise that it is a natural part of the work. ... Pull strategy involves the manufacturer using advertising and ... technology research, surveys study and trend statistics
reinstate the per se prohibition. – FTC's Nine West Order Modification ... Includes work by Pauline Ippolito (JLE 1991) and other. BE economists, cited in the Supreme .... advertising, information disclosure, horizontal and vertical ... technology research, surveys study and trend statistics
Advertising agencies typically have creative departments where print ads, TV commercials, and other marketing communications are produced. These departments are staffed by writers who craft the words in advertisements, graphic artists who plan and construct visual layouts, and other specialists who help in the transformation of strategy into actual advertisements. The creatives (as they tend to be called by insiders) are the artists hired by advertising agencies to use their creative and expressive talents in the service of producing advertisements. 1 1. What is Creativity? Creativity tends to be one of those ...
NINE ADVERTISING IDEAS THAT WORK
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QUESTIONS AND ANSWERS
Whether you are launching a business, event or a new product, you have to give the impression you know what you�re doing from the get-go. Otherwise no one is going to spend their hard-earned dollars with you. Here are ten ways you can create a professional marketing image on the cheap. 4 Secrets for Selling Value Instead of Price Are your customers worried about price and not seeing the value of your product or service? Here are four secrets that can help you sell on value so that price is no longer an issue. 10 Ways to Grow Referrals in Less Than 10 Minutes a Day While most businesses are spending enormous amounts ...
Gud idea Erum, i would like to suggest you that go for some motivational games with a humour and offcourse lots of fun.....which will enhance the morale of the employees at work place as well as creates a lots of fun......... posted 1 month ago first, work isn't fun, its work and its work for a reason. if you really want to make it fun for them then give them each friday off or increase their pay by 20%. assuming thats not in the cards then casual week (or better yet casual summer) is fine. so is pizza lunch on friday. maybe thursday night outting at a local watering hole. set up a group picninc or softball game. ...