Special Report on
Ogilvy on Advertising
Ogilvy on Advertising - Trends
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Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery. 1. The term “digital agency” as a catch all for doing everything digital not matter what the discipline will start to lose relevancy. As PR, brand, direct and design agencies all develop digital skills “digital” will just become a specialism within those disciplines. 2. Consequently roster agencies based on channel will become redundant ...
“Pretend you started work this morning in my agency, and that you have dropped by my office to ask for advice. I will start with some generalities about how to go about your work. In later chapters I will give you more specific advice on producing advertisements for magazines, newspapers, television and radio. I ask you to forgive me for oversimplifying some complicated subjects, and for the dogmatism of my style – the dogmatism of brevity. We are both in a hurry.” So begins David Ogilvy (the creative head of Ogilvy & Mather) in his classic book, describing in plain ... Read More
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OGILVY ON ADVERTISING
- marketingphire New blog posting, Ogilvy on Advertising - http://tinyurl.com/2efdz3h
- SEO_TIPSs Update: Ogilvy's New Media Guru On Online Adverti... http://seo.vonomono.com/online-marketing/ogilvys-new-media-guru-on-online-advertising/
- awhatfield Just bought Ogilvy on Advertising. He's such an OG.
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