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Online Advertising Network - Trends
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Silicon Alley technologists and Madison Avenue advertising executives have been meeting yesterday and today at the AlwaysOn OnMedia NYC conference. Here are some of the trends people were talking about: – Ad networks were the darling acquisition targets of 2007, but what are they worth? - Content versus community ad-targeting is emerging as a major debate - The gap is widening between the proportion of people online, and the proportion of ad dollars spent online Ad networks were the darling acquisition targets of 2007 but what are they worth? The $10 billion spent on aQuantive (Microsoft), DoubleClick (Google) and 24/7 ...
SEATTLE, Feb. 11 /PRNewswire/ — Mercent™, an award-winning provider of on-demand marketing solutions for retailers, announced today the launch of Mercent Retail Social™ – the industry’s first and only online channel management platform to syndicate retail product and merchandising data to the Internet’s most popular social media outlets, including Twitter, Facebook, MySpace, Ning and BeBo. Mercent Retail Social is a complete social shopping service specifically developed for retailers based on the Mercent Retail™ online channel management platform. With Mercent ... Read More
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- webblogmarket How Online Banner Advertising relies on a network? - http://webblogmarket.com/2010/08/24/how-online-banner-advertising-relies-on-a-network/
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